OUR EXPERIENCE
Hello. Fancy meeting you here.Welcome to Boutique, the gay marketing and media agency. We're an integrated marketing business that specialises in brand activation, awareness and engagement among the hard-to-reach Lesbian, Gay, Bisexual and Transgendered (LGBT) audiences. This means we raise our clients' profiles, the knowledge of their products and services and conversion within this niche, minority marketplace.
Hello. Fancy meeting you here.
Welcome to Boutique, the gay marketing and media agency.
We're an integrated marketing business that specialises in brand activation, awareness and engagement among the hard-to-reach Lesbian, Gay, Bisexual and Transgendered (LGBT) audiences. This means we raise our clients' profiles, the knowledge of their products and services and conversion within this niche, minority marketplace.
Our gossipFeb: Oh we do like to be beside the seasideWe're proud to be working withStonewall on this year's Brighton Equality Walk 2010. The 10k walkraises money to stamp out homophobic bullying in schools.Click here to view our latest newsletter.
Our gossip
Feb: Oh we do like to be beside the seaside
We're proud to be working with
Stonewall on this year's Brighton
Equality Walk 2010. The 10k walk
raises money to stamp out
homophobic bullying in schools.
Click here to view our latest newsletter.
BE SCENE...We provide our clients with strategically creative, results-oriented, multi-discipline marketing strategies and campaigns, designed to reach the different LGBT consumer profiles. This includes:Advertising Branding Corporate Strategic planningMedia planning Comms planning Experiential Live samplingAffiliate marketing Partnerships Sponsorship Online marketingDigital and mobile Social networking Sales Promotion B2B engagementEvent marketing Copywriting Internal Comms PRAll this said, we pride ourselves on helping our clients solve brand-challenges in reaching the LGBT market. Marketing and media planning to us is not limited to being seen in the right publications. It's all about achieving the right message, ensuring you're being relevant to the audience and reaching them in the most engaging way - which isn't necessarily through conventional means.So whether it's achieving your diversity objectives, or driving awareness and revenue from the different segments of the LGBT marketplace, give us a call. We're the right people to help you.
BE SCENE...
We provide our clients with strategically creative, results-oriented, multi-discipline marketing strategies and campaigns, designed to reach the different LGBT consumer profiles.
This includes:
Advertising Branding Corporate Strategic planning
Media planning Comms planning Experiential Live sampling
Affiliate marketing Partnerships Sponsorship Online marketing
Digital and mobile Social networking Sales Promotion B2B engagement
Event marketing Copywriting Internal Comms PR
All this said, we pride ourselves on helping our clients solve brand-challenges in reaching the LGBT market. Marketing and media planning to us is not limited to being seen in the right publications. It's all about achieving the right message, ensuring you're being relevant to the audience and reaching them in the most engaging way - which isn't necessarily through conventional means.
So whether it's achieving your diversity objectives, or driving awareness and revenue from the different segments of the LGBT marketplace, give us a call. We're the right people to help you.
Developing a brand for Pride LondonIn the run-up to World Pride 2012, Pride London asked us to conduct a brand audit and make recommendations on the brand for 2010 and beyond.We developed the new logo, brand proposition and brand guidelines for the charity and now act as brand guardians. In addition, we advised on the theme for the Pride fortnight in 2010 - 'Paint the Town Ruby Red', to creatively celebrate 40 years of the Gay Liberation Front in the UK.On an ongoing basis, we advise on marketing and communications strategy to make Pride London bigger and better than ever before.We're proud to be official brand and marketing business partners to the organisation.
Developing a brand for Pride London
In the run-up to World Pride 2012, Pride London asked us to conduct a brand audit and make recommendations on the brand for 2010 and beyond.
We developed the new logo, brand proposition and brand guidelines for the charity and now act as brand guardians. In addition, we advised on the theme for the Pride fortnight in 2010 - 'Paint the Town Ruby Red', to creatively celebrate 40 years of the Gay Liberation Front in the UK.
On an ongoing basis, we advise on marketing and communications strategy to make Pride London bigger and better than ever before.
We're proud to be official brand and marketing business partners to
the organisation.
PINKCLOVERCLUB.COM helps single LGBT's find love Brand new online dating site, pinkcloverclub.com asked us to help them raise awareness and sign-ups, in a very saturated dating marketplace. We knew that we had to make them stand out. We developed their USP to target friends of LGBTs as well as LGBTs themselves. We urged people, gay or straight to help their gay and lesbian friends find love through live marketing at this year's Brighton and Manchester Pride events. These activities were followed up with a highly targeted online media strategy, as well as driving word-of-mouth by creating advocates and ambassadors through social networking. Moreover, we partnered up with private members club 40|30 (ther bar at the top of the Gherkin) to offer our audience a tantalising incentive to join.
PINKCLOVERCLUB.COM helps single LGBT's find love
Brand new online dating site, pinkcloverclub.com asked us to help them raise awareness and sign-ups, in a very saturated dating marketplace.
We knew that we had to make them stand out. We developed their USP to target friends of LGBTs as well as LGBTs themselves. We urged people, gay or straight to help their gay and lesbian friends find love through live marketing at this year's Brighton and Manchester Pride events.
These activities were followed up with a highly targeted online media strategy, as well as driving word-of-mouth by creating advocates and ambassadors through social networking. Moreover, we partnered up with private members club 40|30 (ther bar at the top of the Gherkin) to offer our audience a tantalising incentive to join.
I SHOULD BE SO LUCKY drives over a million hits for Ruby FortuneRuby Fortune, an international online casino wanted to attract new members but wanted to look at a different audience profile outside the saturated mainstream market. Our research showed that there was a high number of gay and lesbian gamblers; that no one was actively targeting. We proposed a fully integrated creative campaign to drive trial and engagement, incentivising sign-up with a £10,000 shopping spree at Selfridges. The campaign was promoted across a complete media-mix of printed press, online and field-marketing at regional Pride events. By the end of the campaign, the website had received over 50,000 unique registrations and transaction value was an average £1,100.
I SHOULD BE SO LUCKY drives over a million hits for Ruby Fortune
Ruby Fortune, an international online casino wanted to attract new members but wanted to look at a different audience profile outside the saturated mainstream market.
Our research showed that there was a high number of gay and lesbian gamblers; that no one was actively targeting. We proposed a fully integrated creative campaign to drive trial and engagement, incentivising sign-up with a £10,000 shopping spree at Selfridges. The campaign was promoted across a complete media-mix of printed press, online and field-marketing at regional Pride events.
By the end of the campaign, the website had received over 50,000 unique registrations and transaction value was an average £1,100.
OUT IN THE CITY magazine now nearing 40 editionsWe were commissioned by Square Peg media, a leading niche publisher, to conceptualise and develop a brand new magazine for gay Londoners.Our insight showed that readers were screaming out for a more premium lifestyle magazine, in a saturated market of scene-oriented, clubbing and sex-led publications.The result was the original brand concept for the aspirational Out in the City magazine, now nearing 40 editions and London's leading gay consumer free distribution title.
OUT IN THE CITY magazine now nearing 40 editions
We were commissioned by Square Peg media, a leading niche publisher, to conceptualise and develop a brand new magazine for gay Londoners.
Our insight showed that readers were screaming out for a more premium lifestyle magazine, in a saturated market of scene-oriented, clubbing and sex-led publications.
The result was the original brand concept for the aspirational Out in the City magazine, now nearing 40 editions and London's leading gay consumer free distribution title.
g3 magazine rebrands to celebrate 8 glorious yearsWe were chosen to rebrand g3 magazine, the country's leading lesbian free-distribution publication in conjunction with their 8th anniversary.We took to the opportunity to contemporise the brand, look and feel of the magazine to be more in-line with the needs of today's gay-female audience. Continuing on from the magazine's strong heritage, the redesign brought more character and glamour to the magazine.The brand has continued to grow from strength to strength, with increased readership and kudos in the lesbian marketplace.
g3 magazine rebrands to celebrate 8 glorious years
We were chosen to rebrand g3 magazine, the country's leading lesbian free-distribution publication in conjunction with their 8th anniversary.
We took to the opportunity to contemporise the brand, look and feel of the magazine to be more in-line with the needs of today's gay-female audience.
Continuing on from the magazine's strong heritage, the redesign brought more character and glamour to the magazine.
The brand has continued to grow from strength to strength, with increased readership and kudos in the lesbian marketplace.
New Archers Aqua flavour sell-out in London and ManchesterTo support the TV advertising campaign, Diageo asked us to test-launch the new apple flavour of Archers Aqua in a controlled test across UK bars. With Diageo having no knowledge of the gay on-trade, we built an account database and helped their commercial teams sell-in the promotion in Soho and on Canal Street.We incentivised trial by offering an apple shaped CD (with a single of the music from the ad 'Build me up Buttercup', covered by a certain Elton John before he got famous) or green feather boas for every 2 bottles purchased. The promotion was supported in outlet by a staff-incentive activity and bespoke POS. The campaign was so succesful that stock of the new flavour sold out over the Bank Holiday weekend in which it ran.
New Archers Aqua flavour sell-out in London and Manchester
To support the TV advertising campaign, Diageo asked us to test-launch the new apple flavour of Archers Aqua in a controlled test across UK bars. With Diageo having no knowledge of the gay on-trade, we built an account database and helped their commercial teams sell-in the promotion in Soho and on Canal Street.
We incentivised trial by offering an apple shaped CD (with a single of the music from the ad 'Build me up Buttercup', covered by a certain Elton John before he got famous) or green feather boas for every 2 bottles purchased. The promotion was supported in outlet by a staff-incentive activity and bespoke POS.
The campaign was so succesful that stock of the new flavour sold out over the Bank Holiday weekend in which it ran.
Crafts Council's Origin Crafts Fair reaches gay and lesbian city workersPart of the Crafts Council's Origin event marketing strategy was to reach high-income City workers who they knew had an interest in buying original interior decor items for their homes.We knew that gay City boys and girls had a high disposable income and the only way to reach them was through their firms' diversity officers and relevant social-networks.We partnered with some of the City's top companies to drive ticket sales by providing an exclusive dining offer at Somerset House during the show plus a chance to win free tickets. In addition, we used gay social networking websites to reach an even greater number of our target audience. Our actvity resulted in over a thousand LGBTs attending the show.
Crafts Council's Origin Crafts Fair reaches gay and lesbian city workers
Part of the Crafts Council's Origin event marketing strategy was to reach high-income City workers who they knew had an interest in buying original interior decor items for their homes.
We knew that gay City boys and girls had a high disposable income and the only way to reach them was through their firms' diversity officers and relevant social-networks.
We partnered with some of the City's top companies to drive ticket sales by providing an exclusive dining offer at Somerset House during the show plus a chance to win free tickets. In addition, we used gay social networking websites to reach an even greater number of our target audience.
Our actvity resulted in over a thousand LGBTs attending the show.
Launching 2009's LGBT Diversity Careers Show We reached over 250,000 LGBT graduates, undergraduates and jobseekers; to talk to them about careers in industry. No easy task, considering the current recruitment climate.Through the use of clever online, on-campus, and social-network marketing, coupled with effective media-partnerships and PR, we matched LGBTs looking for a career with some of the country's most influential recruiters at the event.In addition, we developed a professional brand look/feel and website for the event, featuring branded delegate microsites. Hot on the heels of the success of 2009 show, we've been reappointed to run marketing and PR activity for 3 shows in 2010 - London, Manchester and Edinburgh.
Launching 2009's LGBT Diversity Careers Show
We reached over 250,000 LGBT graduates, undergraduates and jobseekers; to talk to them about careers in industry. No easy task, considering the current recruitment climate.
Through the use of clever online, on-campus, and social-network marketing, coupled with effective media-partnerships and PR, we matched LGBTs looking for a career with some of the country's most influential recruiters at the event.
In addition, we developed a professional brand look/feel and website for the event, featuring branded delegate microsites. Hot on the heels of the success of 2009 show, we've been reappointed to run marketing and PR activity for 3 shows in 2010 - London, Manchester and Edinburgh.
Rebranding Stonewall's Brighton Equality Walk for 2010 and beyondStonewall's annual 10k Brighton Equality Walk needed a fresh creative look and feel to appeal to a wider participant base and increase the number of walkers and levels of sponsorship. We developed a brand new logo for the event that will make it more memorable for years to come. In line with this, we also designed an eyecatching suite of communications to appeal to donors of all ages, capturing the spirit and excitement of this unique event by the seaside. We also developed the event's website to reflect the new brand, with improved online functionality to faciliate online registrations, payment and fulfilment.
Rebranding Stonewall's Brighton Equality Walk for 2010 and beyond
Stonewall's annual 10k Brighton Equality Walk needed a fresh creative look and feel to appeal to a wider participant base and increase the number of walkers and levels of sponsorship.
We developed a brand new logo for the event that will make it more memorable for years to come. In line with this, we also designed an eyecatching suite of communications to appeal to donors of all ages, capturing the spirit and excitement of this unique event by the seaside.
We also developed the event's website to reflect the new brand, with improved online functionality to faciliate online registrations, payment and fulfilment.
Bacardi MartiniCrafts CouncilDiageo GBDiversity Careers Showg3 MagazineGFestIGLHRCLondon Development AgencyLufthansa German AirlinesMonster EuropeMoet HennessyOffice of the Deputy Prime MinisterOut in the City MagazineOut There MagazinePinkCloverClub.comPride LondonRuby Fortune CasinoSquare Peg MediaSpin Palace GroupThe London Kitchen
Bacardi Martini
Crafts Council
Diageo GB
Diversity Careers Show
g3 Magazine
GFest
IGLHRC
London Development Agency
Lufthansa German Airlines
Monster Europe
Moet Hennessy
Office of the Deputy Prime Minister
Out in the City Magazine
Out There Magazine
PinkCloverClub.com
Pride London
Ruby Fortune Casino
Square Peg Media
Spin Palace Group
The London Kitchen
Stonewall Brighton Equality Walk
Take a greater share of the pink pound: We truly understand the LGBT audience base, its profiles, motivations and media consumption unlike any other agency. We've compiled and formed relationships with the core media players and have exclusive links to non-conventional gay media: leisure, retail and social networks.
Say the right thing: We understand the sensitivities of minority related marketing; the messages and mediums that doesn’t patronise or discriminate.
Interact actively with the audience: Non-specific agencies will paint with a broad-brush. We can talk to LGBT's directly and have a fantastic track record of doing so.
Work with the best: We’re unique, we’re one of the only specialist agencies of this kind. Our people are passionate, strategic marketers who gleaned their knowledge from working with some of the world’s most influential brands.
Experience great value: We're used to working with SME's and corporates alike – driving value from different budgets. We understand that effective marketing is ROI driven and doesn’t have to be expensive, especially in tougher trading climates.
Strengthen your brand 'discretely': We understand that although brands do want to reach LGBT's, they worry about the risk of alienating their ‘straight’ audiences. Niche marketing can be covert and doesn't have to be seen by the general public.
Show your support: We pledge to give a proportion of our profits to the advancement, research and development of LGBT and minority related matters including sexual health, discrimination, domestic and family oriented issues as well as education and human rights. By working with us, you’ll be doing the same.
Proud to be a corporate member of the Gay Business Association
Proud to be the Brand and Marketing business partner of Pride London
Email us:hello_boutiquemarketing.co.ukHave a chin-wag:+44 (0) 20 3286 3170+44 (0) 7931 530 206skype: boutiquemarketingStalk us:Facebook: BoutiqueMarketing LondonTwitter: Boutique MktingPop in:19 Sunbury WorkshopsSwanfield StreetShoreditch LondonE2 7LF
Email us:
hello_boutiquemarketing.co.uk
Have a chin-wag:
+44 (0) 20 3286 3170
+44 (0) 7931 530 206
skype: boutiquemarketing
Stalk us:
Facebook: BoutiqueMarketing London
Twitter: Boutique Mkting
Pop in:
19 Sunbury Workshops
Swanfield Street
Shoreditch
London
E2 7LF
CopyrightBoutique Marketing Limited2009hello_boutiquemarketing.co.uk0203286 3170
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