GETTING GAY TRAVELLERS TO 'TRAVEL THEIR DREAMS'
Arguably the UK's leading LGBT travel specialist with particular strength in LGBT sun locations, the brand was keen to enter a new international market focussed on bespoke, long distance travel, without alienating their core business.
We developed a new advertising campaign for AMRO, that built on its core brand values rather than focusing on destination marketing, appealing to more aspirational consumers and those with higher disposable incomes.
The new campaign 'Travel your dream' urges potential customers to think outside the box when selecting their next location, accessing a wealth of expert travel information on the agent's website.
In line with this campaign, we also worked with AMRO to strengthen its social-network marketing and truly secure the position of 'market-leader' among gay and lesbian audiences.