WHO ELSE?

ACCELERATE ACCOUNTING
ACCIPIO CONSULTING
AEGIS TRAINING
ALTORIO
ARCOLA THEATRE
ARGENTUM
BRITISH SURROGACY CENTRE
BROOKLYN TOURISM
CAMDEN LGBT FORUM
DIVA DATE / GT DATE
EXCLUSIVELY PRIDE
FIERCE BINGO
G3 LOVE
GFEST
GLAMPUS
GOOGLE
GRAY & FARRAR
IGLHRC
LUFTHANSA
METEOR EVENTS
MONSTER EUROPE
ODPM
OUT IN THE CITY
PEACEMAN MUSIC
PRIDE LONDON
SCARLETT FEVER
SIR IVAN
SQUARE PEG MEDIA
ST JAMES AND SOHO CLUB
SWIM CINEMA
THE LONDON KITCHEN

Monday
Nov122012

AMRO TRAVEL

GETTING GAY TRAVELLERS TO 'TRAVEL THEIR DREAMS'

 
 

Arguably the UK's leading LGBT travel specialist with particular strength in LGBT sun locations, the brand was keen to enter a new international market focussed on bespoke, long distance travel, without alienating their core business.

 

We developed a new advertising campaign for AMRO, that built on its core brand values rather than focusing on destination marketing, appealing to more aspirational consumers and those with higher disposable incomes.

 

The new campaign 'Travel your dream' urges potential customers to think outside the box when selecting their next location, accessing a wealth of expert travel information on the agent's website.

 

In line with this campaign, we also worked with AMRO to strengthen its social-network marketing and truly secure the position of 'market-leader' among gay and lesbian audiences.