WHO ELSE?

ACCELERATE ACCOUNTING
ACCIPIO CONSULTING
AEGIS TRAINING
ALTORIO
ARCOLA THEATRE
ARGENTUM
BRITISH SURROGACY CENTRE
BROOKLYN TOURISM
CAMDEN LGBT FORUM
DIVA DATE / GT DATE
EXCLUSIVELY PRIDE
FIERCE BINGO
G3 LOVE
GFEST
GLAMPUS
GOOGLE
GRAY & FARRAR
IGLHRC
LUFTHANSA
METEOR EVENTS
MONSTER EUROPE
ODPM
OUT IN THE CITY
PEACEMAN MUSIC
PRIDE LONDON
SCARLETT FEVER
SIR IVAN
SQUARE PEG MEDIA
ST JAMES AND SOHO CLUB
SWIM CINEMA
THE LONDON KITCHEN

Monday
Nov122012

CRAFTS COUNCIL

CRAFTS COUNCIL'S ORIGIN CRAFTS FAIR REACHES LGB CITY WORKERS


Part of the Crafts Council's Origin event marketing strategy was to reach high-income City workers who they knew had an interest in buying original interior decor items for their homes.


We knew that gay City boys and girls had a high disposable income and the only way to reach them was through their firms' diversity officers and relevant corporate networks.


We partnered with some of the City's top companies to drive ticket sales by providing an exclusive dining offer at Somerset House during the show plus a chance to win free tickets. In addition, we used gay online social networks to reach an even greater number of our target audience.


Our actvity resulted in over a thousand LGBTs attending the show.