WHO ELSE?

ACCELERATE ACCOUNTING
ACCIPIO CONSULTING
AEGIS TRAINING
ALTORIO
ARCOLA THEATRE
ARGENTUM
BRITISH SURROGACY CENTRE
BROOKLYN TOURISM
CAMDEN LGBT FORUM
DIVA DATE / GT DATE
EXCLUSIVELY PRIDE
FIERCE BINGO
G3 LOVE
GFEST
GLAMPUS
GOOGLE
GRAY & FARRAR
IGLHRC
LUFTHANSA
METEOR EVENTS
MONSTER EUROPE
ODPM
OUT IN THE CITY
PEACEMAN MUSIC
PRIDE LONDON
SCARLETT FEVER
SIR IVAN
SQUARE PEG MEDIA
ST JAMES AND SOHO CLUB
SWIM CINEMA
THE LONDON KITCHEN

Monday
Nov122012

DIAGEO RESERVE

ACTIVATING DISCERNING LGBT DRINKERS ACROSS LATIN AMERICA

 

With Latin America rapidly becoming one of the world's greatest consumers of luxury goods, Diageo Reserve (the super-premium brands in Diageo's spirits portfolio) wanted to ensure that their brands were 'front of mind' of fashionable Latin American trendsetters.

We helped them establish that gays and lesbians were core to such an engagement strategy by quantifying the entire market and delivering a cross-Latin American community, trade and consumer strategy to activate their luxury brands among this audience.

The strategy will be rolled out over the next two years, making Latin America the first Diageo region that has actively made a LGBT drinker engagement plan part of their mainstream strategy.