DRIVING ACQUISITION AND LOYALTY STRATEGY TO TARGET LGBT HOLIDAY-MAKERS
We work closely with new luxury travel brand, Further Afield (offering 'hand-picked' places to stay for discerning gay and lesbian travellers) to reach their target customers and keep them coming back.
We delivered a strategy including a mix of targeted social-networking, advertising, PR and partnerships, to grow volume and ongoing value among their core audience of gay holiday-makers and properties that want to target them.
We also advised on the business's branding, proposition and marketing strategy, in line with their growth plans. The strategy is now in action and membership is growing and featured properties reporting healthy bookings from the site.