WHO ELSE?

ACCELERATE ACCOUNTING
ACCIPIO CONSULTING
AEGIS TRAINING
ALTORIO
ARCOLA THEATRE
ARGENTUM
BRITISH SURROGACY CENTRE
BROOKLYN TOURISM
CAMDEN LGBT FORUM
DIVA DATE / GT DATE
EXCLUSIVELY PRIDE
FIERCE BINGO
G3 LOVE
GFEST
GLAMPUS
GOOGLE
GRAY & FARRAR
IGLHRC
LUFTHANSA
METEOR EVENTS
MONSTER EUROPE
ODPM
OUT IN THE CITY
PEACEMAN MUSIC
PRIDE LONDON
SCARLETT FEVER
SIR IVAN
SQUARE PEG MEDIA
ST JAMES AND SOHO CLUB
SWIM CINEMA
THE LONDON KITCHEN

Monday
Nov122012

FURTHER AFIELD

DRIVING ACQUISITION AND LOYALTY STRATEGY TO TARGET LGBT HOLIDAY-MAKERS

 

We work closely with new luxury travel brand, Further Afield (offering 'hand-picked' places to stay for discerning gay and lesbian travellers) to reach their target customers and keep them coming back.

 

We delivered a strategy including a mix of targeted social-networking, advertising, PR and partnerships, to grow volume and ongoing value among their core audience of gay holiday-makers and properties that want to target them.

 

We also advised on the business's branding, proposition and marketing strategy, in line with their growth plans. The strategy is now in action and membership is growing and featured properties reporting healthy bookings from the site.