WHO ELSE?

ACCELERATE ACCOUNTING
ACCIPIO CONSULTING
AEGIS TRAINING
ALTORIO
ARCOLA THEATRE
ARGENTUM
BRITISH SURROGACY CENTRE
BROOKLYN TOURISM
CAMDEN LGBT FORUM
DIVA DATE / GT DATE
EXCLUSIVELY PRIDE
FIERCE BINGO
G3 LOVE
GFEST
GLAMPUS
GOOGLE
GRAY & FARRAR
IGLHRC
LUFTHANSA
METEOR EVENTS
MONSTER EUROPE
ODPM
OUT IN THE CITY
PEACEMAN MUSIC
PRIDE LONDON
SCARLETT FEVER
SIR IVAN
SQUARE PEG MEDIA
ST JAMES AND SOHO CLUB
SWIM CINEMA
THE LONDON KITCHEN

Monday
Nov122012

LLOYDS BANKING GROUP

PLANNING THE GROUP'S LGBT INCLUSIVE ADVERTISING CAMPAIGNS


UK banking giants, Lloyds TSB and Halifax, both members of the Lloyds TSB group selected Boutique to work on making their customer engagement strategy more LGBT-inclusive.

The result was the first ever fully-inclusive, prime-time TV advertising for Lloyds TSB that includes a gay couple, named Emery and Dillon, riding a segway that flys a rainbow flag, whilst walking their pet hedgehogs.

Halifax features a gay couple in its current mortgage adverts which are appearing in targeted LGBT publications for the very first time. Whilst Halifax print ads usually only feature one person, we worked with them to alter the image to make it more relevant to the gay community.