PLANNING THE GROUP'S LGBT INCLUSIVE ADVERTISING CAMPAIGNS
UK banking giants, Lloyds TSB and Halifax, both members of the Lloyds TSB group selected Boutique to work on making their customer engagement strategy more LGBT-inclusive.
The result was the first ever fully-inclusive, prime-time TV advertising for Lloyds TSB that includes a gay couple, named Emery and Dillon, riding a segway that flys a rainbow flag, whilst walking their pet hedgehogs.
Halifax features a gay couple in its current mortgage adverts which are appearing in targeted LGBT publications for the very first time. Whilst Halifax print ads usually only feature one person, we worked with them to alter the image to make it more relevant to the gay community.