OUT THERE REACHES A GLOBAL GAY AUDIENCE LIKE NEVER BEFORE
OUT THERE is the world's first luxury-led, homo-culture, arts, voices and travel journal aimed at discerning gay men. As this compendium of queer culture tries to redefine publishing in the gay market, they needed a strategy to reach readers, subscribers and advocates that they knew didn't always buy off news-stands.
We reached out to partners across the world, forming strategic relationships to get copies of the magazines directly into the hands of the core reader, inspiring them to subscribe and continue purchasing.
As a result, Out There is now distributed across 20 international markets, stocked in-room in luxury hotels, in-cabin in airlines and in high-fashion boutiques, hairdressers, members clubs and health spas. The magazine is also working with LGBT social and professional networks in media, legal and financial industries as well as ivy-league LGBT alumni networks - and this is all over and above news-stand, subscription and digital sales. Boutique is proud to be co-founders and publishers of this fantastic new media concept.