WHO ELSE?

ACCELERATE ACCOUNTING
ACCIPIO CONSULTING
AEGIS TRAINING
ALTORIO
ARCOLA THEATRE
ARGENTUM
BRITISH SURROGACY CENTRE
BROOKLYN TOURISM
CAMDEN LGBT FORUM
DIVA DATE / GT DATE
EXCLUSIVELY PRIDE
FIERCE BINGO
G3 LOVE
GFEST
GLAMPUS
GOOGLE
GRAY & FARRAR
IGLHRC
LUFTHANSA
METEOR EVENTS
MONSTER EUROPE
ODPM
OUT IN THE CITY
PEACEMAN MUSIC
PRIDE LONDON
SCARLETT FEVER
SIR IVAN
SQUARE PEG MEDIA
ST JAMES AND SOHO CLUB
SWIM CINEMA
THE LONDON KITCHEN

Monday
Nov122012

RUBY FORTUNE GAMING

'I SHOULD BE SO LUCKY' DRIVES OVER A MILLION HITS

 

Ruby Fortune, an international online casino wanted to attract new members but wanted to look at a different audience profile outside the saturated mainstream market.


Our research showed that there was a high number of gay and lesbian gamblers; that no one was actively targeting. We proposed a fully integrated creative campaign to drive trial and engagement, incentivising sign-up with a £10,000 shopping spree at Selfridges. The campaign was promoted across a complete media-mix of printed press, online and field-marketing at regional Pride events.


By the end of the campaign, the website had received over 50,000 unique registrations and transaction value was an average £1,100.