Pink Clover Club helps gay and lesbian singles find love

Online dating site, pinkcloverclub.com asked us to help them raise awareness and sign-ups, in a very saturated dating marketplace.

We knew that we had to make them stand out. We developed their USP to target friends of LGBTs as well as LGBTs themselves. We urged people, gay or straight to help their gay and lesbian friends find love.

Activities included a highly targeted online media strategy, as well as driving word-of-mouth by creating advocates and ambassadors through social networking. Moreover, we partnered up with private members club 40|30 (ther bar at the top of the Gherkin) to offer our audience a tantalising incentive to join, promoted through direct response advertising and PR.

Our summer campaign 'Single and Looking' saw our promotional teams take to the streets of London, Manchester and Brighton to raise awareness for the brand. In just a matter of hours at each event, over 10,000 stickers had been given out, subsequently delivering thousands of hits to the site.