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Tuesday
Nov012011

BOUTIQUE MARKETING JOINS DIAGEO GLOBAL ROSTER

FOR IMMEDIATE RELEASE

LONDON & SAO PAULO

Boutique Marketing is proud to have been selected by Diageo, one of the world's largest alcoholic drinks business as their global roster agency specialising in the valuable LGBT niche. Diageo are recognising that on a global level, LGBT drinkers are a key audience for them. Their premiere show of support for the market was Smirnoff vodka's sponsorship of Pride London this year.

Boutique kicked off earlier this month on a global level in Brazil, with a brief from Diageo Reserve Latin America and Caribbean to deliver a pan-Latin American strategy to engage the trendsetting gay market across the continent, focussing on core brands Ciroc and Ketel One.

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Notes
Boutique Marketing is  an integrated, creatively strategic marketing consultancy that specialises in brand activation, awareness and engagement among the hard-to-reach Lesbian, Gay, Bisexual and Transgendered (LGBT) audiences on a global level. This means we raise our clients' profiles, the knowledge of their products and services and conversion within this niche, minority marketplace.

For more information, please contact Uwern Jong - uwern@boutiquemarketing.co.uk