Tuesday
Oct042011

BIG BRAND THEORY

COVERAGE REPORT

Boutique Marketing's MD offers his advice to candidates attending the Diversity Careers Show on the 21st October...

Check out the news coverage from the current Out in the City magazine - The John Barrowman Issue, Page 66

 

 

Monday
Oct032011

AND THE WINNER IS...

FOR IMMEDIATE RELEASE

 

BOUTIQUE MARKETING AWARDS "MARKETING CAMPAIGN OF THE YEAR" AWARD TO ROYAL BANK OF SCOTLAND GROUP

Launched to recognise and celebrate the efforts of individuals, organisations, employers and the media in improving the lives of the diverse communities of people that live in Europe, the first ever EUROPEAN DIVERSITY AWARDS took place at The Savoy last month.

Boutique Marketing sponsored the MARKETING CAMPAIGN OF THE YEAR award, in a hotly contested category recognising innovative marketing campaigns that challenge convention and understand diversity and inclusion. This award is open to television, cinema, radio, internet, event, print campaigns and other events including an element of creative marketing within Europe. The shortlist of nominees were:

  • Metropolitan Housing Partnership

  • McDonald's

  • Royal Bank of Scotland

  • Lloyds Banking Group

  • Société Générale

  • Newlon Housing Trust

We award the deserving winner, RBS for their Manchester Pride 2010 campaign.


Held annually in northwest England, Manchester Pride is one of the longest running and best-known Gay Pride events in Europe. A 10-day festival that includes a Pride Fringe with arts, music and cultural events across the city, it also features community events that can be everything from poetry readings to quizzes and film screenings. The 10-day event culminates in ‘The Big Weekend’ – a 72-hour street party with a Pride parade through the city.


Previously RBS had mostly focused on traditional above-the-line advertising channels for recruitment. However, it wanted to tap into a technology-savvy audience, particularly a younger demographic who are more likely to attend events like this. The chosen media needed to grab people’s attention in an already crowded environment. It had to offer and encourage interaction, so it made sense to pick a channel this audience were already using, and found familiar – mobile phones.

The solution was Bluetooth technology and SMS downloads, which required people to get involved and opt to download Bluetooth or SMS visuals. Bluetooth is usually just a means of data transfer between mobile devices. However, RBS used transmitters – placed within a prominent poster at Manchester Piccadilly station, attached to an RBS float at the Pride parade and on body packs worn by the street-team who engaged with the crowds at the parade – to send their recruitment message out.


The poster at Manchester Piccadilly train station (which went live 12 days prior to the parade) offered a high dwell time and visibility, ensuring RBS reached its audience at key times. The posters at Manchester Piccadilly station and on the float had an eye-catching message: “At RBS, it’s what makes you, that makes us”.

Also on the posters, next to the RBS logo was the insignia for Stonewall, an LGBT campaigning and lobbying charity – to show that RBS stood shoulder to shoulder with the LGBT community. Under the main slogan, the poster read: “Turn on your Bluetooth now or text ‘RBSJOBS’ to 80010 and find out where we can take your career”. This was also the message displayed on the T-shirts of the street-team who were interacting with the crowd at the parade.

Over 23,000 texts were received throughout the day, making it one of the most successful field recruitment campaigns for a niche group, ever. 

-ends-

 

FOR MORE INFORMATION, PLEASE CONTACT Uwern Jong: uwern@boutiquemarketing.co.uk or 020 3286 3170.

 

Monday
Aug222011

AN OPEN LETTER TO PRIDE FROM PETER TATCHELL

FOR IMMEDIATE RELEASE

East London LGBT Pride - Open Letter to Pride London

Protest homophobia. Show that East London is not a gay-free zone

London - 22 August 2010


Dear Pride London,

East London LGBT Pride - Saturday 1 October 2011

Earlier this year stickers were plastered around East London declaring it a 'Gay Free Zone', warning that Allah's punishment for homosexuality is severe. Previously, there had been a series of horrific homophobic attacks outside the local George and Dragon gay pub. In one  assault, a 21 year old gay man, Oliver Hemsley, was battered over the head with a glass bottle and stabbed seven times, leaving him permanently paralysed and disabled: http://www.pinknews.co.uk/news/articles/2005-9183.html/

These gay-bashing attacks coincide with a dramatic decline in the number of gay venues in East London and some LGBT people moving out of the area because they feel it is no longer safe to live there.

The response of the LGBT community to this homophobia has been feeble. There has been no visible protest and no public affirmation that East London is not, and will never be, a gay-free zone.

Many LGBT people want to protest against homophobia in East London. They feel frustrated, angry and let down that no effective protest has taken place. They want a non-racist, unifying event that does not demonise particular communities, but which challenges homophobia and all hatred. I share their feelings.

The suggestion that LGBT people have to tolerate homophobia for the sake of preserving good community relations and not upsetting certain communities, is totally unacceptable. It is a shabby capitulation to prejudice and a shameful betrayal of the generations of LGBT people who have fought for our equality and human rights.

Every victimised community has a moral right - and a civic duty - to fight back against their bigoted oppressors.

People who oppose an LGBT Pride march in East London would never dare tell the Black, Asian or Jewish communities that they should not protest against discrimination and violence. Why are LGBT people expected to forego their right to protest while other victimised communities are not?

I therefore urge you to organise an East London LGBT Pride march and rally, working in cooperation with local LGBT groups.

Given the mostly unchallenged homophobia and the declaration that the area is a gay-free zone, we have to protest and show that East London is not a gay-free zone. This requires LGBT visibility and the reclaiming of East London as safe and queer-friendly.

Pride London is a suitably respected and neutral body to host the event, with the necessary experience and resources. 

East London Pride does not have to be big or complicated - just a simple march, with some music and a few speeches afterwards.

All you need to do is agree the date, time, assembly area, route and finishing point - and organise a small stage and sound system for the post-march rally.

If you agree in principle by early September, the event can be organised and publicised to take place a month later.

My suggestion for East London LGBT Pride is:

Date: Saturday 1 October 1pm for 1.30pm start

Start point: Commercial Street E1 (by Aldgate East tube)

Route: Whitechapel Road, Cambridge Heath Road, Bethnal Green Road, Shoreditch High Street, Hackney Road, Austin Street.

End point: The churchyard or roadway opposite the gay pub, The George and Dragon, in Austin Street E2. A road closure could be agreed with the police. A small stage and sound system could be erected on the back of flat-top lorry, for speeches and music until 6pm.

I suggest that the East London Pride theme is: "Unite against all hate" or "East London United" or "Gays & Muslims united against hate".

We want to the event to be inclusive and unifying. Black, Asian, Muslim and Jewish organisations should be invited to participate and to provide speakers for the post-march rally.

This rally should explicitly oppose all prejudice and hate, including racism, homophobia, anti-Semitism, misogyny, transphobia and the victimisation of Muslim people.

We should specifically advise that the EDL and BNP are not welcome and should not attend. If they turn up, we should liaise with the police to remove them. We want nothing to do with their politics of bigotry and division.

Moreover, no racist, nationalist or far right symbols should be permitted. For example: no Union Jacks or St George's flags.

Please give me your feedback.

Best wishes,

Peter Tatchell
Director
Peter Tatchell Foundation

Further information: Peter Tatchell - 0207 403 1790
 
Email: peter@petertatchellfoundation.org
 
Web: www.petertatchellfoundation.org

 

Monday
Aug222011

LETTER OF SUPPORT FOR EAST LONDON GAY PRIDE

FOR IMMEDIATE RELEASE

LETTER OF SUPPORT: RESPONSE TO PETER TATCHELL'S PLEA TO PRIDE LONDON TO SUPPORT EAST LONDON LGBT PRIDE

 

Dear Peter,

LETTER OF SUPPORT: EAST LONDON LGBT PRIDE

I hope you are well.
I read the open letter below with much interest.

Boutique Marketing - The Gay Marketing and Media Agency and Out There magazine wholeheartedly support your call for an East London LGBT Pride rally. Our HQ is based only yards from the 'George and Dragon' pub where the vicious attack on Oliver Hemsley took place - so this is very much directly affecting our community. We have seen with our very own eyes the impact of this hate campaign and we're not going to stand by and let it continue. This part of East London and its neighbouring hoods of Whitechapel, Shoreditch, Dalston, Hoxton, Haggerston, Brick Lane, Bethnal Green and Hackney - even reaching as far Stoke Newington and Walthamstow is an amazing culturally, ethnically and sexually diverse area - with a rich and unashamed queer history, dating back to 61AD.

We certainly hope that the Board and Trustees of Pride London seriously consider your plea and lend their support to the cause. The impact of such an event musn't be underestimated. We have an opportunity to combat homophobia at grass-roots level in a highly visible and impactful way - uniting communities under the banner of "Unite all against Hate".

You can count on the support of Boutique Marketing and Out There to do everything in our power to assist and facilitate this event. We're in a great position with our connections with the Tower Hamlets Council, press and bloggers (many of which are local), business owners, scene queens, event organisers, local charities and campaigning groups who no doubt will fully support this cause once the call has been put out. Most importantly, this is an opportunity to activate and bring out those young gay people and their friends who live and work in the area, many who feel that the fight for gay rights is over, to instill in them an ever importance sense of Pride and show them what "community" really means. They are, after all - the next generation of gay, lesbian, bisexual, transgendered and queer people - and this is the perfect opportunity for them to take the responsibility to win-back the freedom of their community.

Our only concern at this moment in time is that the proposed date of 01 October (6 weeks time) may not be enough time to drum-up a highly visible and moving attendance - particularly with many people away during this summer period and student groups, who we hope will form a large part of the rally will not yet be back at universities and colleges. We understand that if we are to act, we should act fast, but we believe that in order for such a march and rally to have impact, we need to secure a good volume of passionate people attending.

Otherwise, we look forward to being part of this great event.

Uwern Jong, Managing Director, Boutique Marketing - The Gay Marketing and Media Agency (www.boutiquemarketing.co.uk)
Martin Perry, Editorial and Creative Director, Out There magazine (www.outtheremagazine.com)

*************


East London LGBT Pride - Open Letter to Pride London

Protest homophobia. Show that East London is not a gay-free zone

London - 22 August 2010


Dear Pride London,

East London LGBT Pride - Saturday 1 October 2011

Earlier this year stickers were plastered around East London declaring it a 'Gay Free Zone', warning that Allah's punishment for homosexuality is severe. Previously, there had been a series of horrific homophobic attacks outside the local George and Dragon gay pub. In one  assault, a 21 year old gay man, Oliver Hemsley, was battered over the head with a glass bottle and stabbed seven times, leaving him permanently paralysed and disabled: http://www.pinknews.co.uk/news/articles/2005-9183.html/

These gay-bashing attacks coincide with a dramatic decline in the number of gay venues in East London and some LGBT people moving out of the area because they feel it is no longer safe to live there.

The response of the LGBT community to this homophobia has been feeble. There has been no visible protest and no public affirmation that East London is not, and will never be, a gay-free zone.

Many LGBT people want to protest against homophobia in East London. They feel frustrated, angry and let down that no effective protest has taken place. They want a non-racist, unifying event that does not demonise particular communities, but which challenges homophobia and all hatred. I share their feelings.

The suggestion that LGBT people have to tolerate homophobia for the sake of preserving good community relations and not upsetting certain communities, is totally unacceptable. It is a shabby capitulation to prejudice and a shameful betrayal of the generations of LGBT people who have fought for our equality and human rights.

Every victimised community has a moral right - and a civic duty - to fight back against their bigoted oppressors.

People who oppose an LGBT Pride march in East London would never dare tell the Black, Asian or Jewish communities that they should not protest against discrimination and violence. Why are LGBT people expected to forego their right to protest while other victimised communities are not?

I therefore urge you to organise an East London LGBT Pride march and rally, working in cooperation with local LGBT groups.

Given the mostly unchallenged homophobia and the declaration that the area is a gay-free zone, we have to protest and show that East London is not a gay-free zone. This requires LGBT visibility and the reclaiming of East London as safe and queer-friendly.

Pride London is a suitably respected and neutral body to host the event, with the necessary experience and resources. 

East London Pride does not have to be big or complicated - just a simple march, with some music and a few speeches afterwards.

All you need to do is agree the date, time, assembly area, route and finishing point - and organise a small stage and sound system for the post-march rally.

If you agree in principle by early September, the event can be organised and publicised to take place a month later.

My suggestion for East London LGBT Pride is:

Date: Saturday 1 October 1pm for 1.30pm start

Start point: Commercial Street E1 (by Aldgate East tube)

Route: Whitechapel Road, Cambridge Heath Road, Bethnal Green Road, Shoreditch High Street, Hackney Road, Austin Street.

End point: The churchyard or roadway opposite the gay pub, The George and Dragon, in Austin Street E2. A road closure could be agreed with the police. A small stage and sound system could be erected on the back of flat-top lorry, for speeches and music until 6pm.

I suggest that the East London Pride theme is: "Unite against all hate" or "East London United" or "Gays & Muslims united against hate".

We want to the event to be inclusive and unifying. Black, Asian, Muslim and Jewish organisations should be invited to participate and to provide speakers for the post-march rally.

This rally should explicitly oppose all prejudice and hate, including racism, homophobia, anti-Semitism, misogyny, transphobia and the victimisation of Muslim people.

We should specifically advise that the EDL and BNP are not welcome and should not attend. If they turn up, we should liaise with the police to remove them. We want nothing to do with their politics of bigotry and division.

Moreover, no racist, nationalist or far right symbols should be permitted. For example: no Union Jacks or St George's flags.

Please give me your feedback.

Best wishes,

Peter Tatchell
Director
Peter Tatchell Foundation

Further information: Peter Tatchell - 0207 403 1790
 
Email: peter@petertatchellfoundation.org
 
Web: www.petertatchellfoundation.org

 

Thursday
Aug112011

A SHOW OF DIVERSITY

FOR IMMEDIATE RELEASE

A SHOW OF DIVERSITY - 
THE UK’S BIGGEST DIVERSITY CAREERS EVENT TO TAKE PLACE IN LONDON IN OCTOBER

www.diversitycareersshow.com

 


Around a hundred of the country’s most influential employers are taking a stand on diversity in the workplace by exhibiting at this year’s Diversity Careers Show - taking place on Friday 21st October 2011 at the New Connaught Rooms in Covent Garden. 

The show, now in its third year, seeks to be bigger and better than ever before, with investment banking giant Societe Generale as headline sponsor, supported by private and public sector champions of diversity, Google and the RAF. The show is organised by leading LGBT media and exhibition organisation Square Peg Media in partnership with the renowned gay, lesbian and bisexual charity, Stonewall.

Last year saw over 2,500 candidates - students, graduates and other jobseekers alike attend the show and hundreds of delegates have already registered for this year’s show; as well as repeat exhibitors from last year and fantastic new recruiters looking to meet the show’s pool of talented graduates from diverse backgrounds. The show primarily targets LGBT candidates but welcomes jobseekers from all backgrounds.

We’re pleased to welcome our fantastic exhibitors, from sectors spanning Investment Banking, Law, Retail, Property and Public Sector to this years show. Exhibitors to date include big names like American Express, Asda, Ernst and Young, the FSA, HSBC, London Fire Brigade, National Audit Office, Waitrose and London 2012 among others well known brands and organisations. For a full list of exhibitors, please visit the website.

Managing Director of Square Peg Media, Linda Riley comments:
“This year, we’re focussing on one big show in London, providing our pool of top-quality candidates with the opportunity to meet, network and be inspired by recruiters from some of the most exciting organisations in the UK. We’ve packed this year’s show full of great benefits for candidates and recruiters alike - creating a truly exceptional opportunity for jobseekers from a diverse range of backgrounds to seek employment and helping both candidates and recruiters make the most of diversity in the workplace.”

Deputy Chief Executive of Stonewall, Laura Doughty comments:
“Stonewall is pleased once again to be working in partnership with the Diversity Careers Show. In a more competitive marketplace, employers need to attract and retain the best talent. Lesbian, gay and bisexual jobseekers want to know potential employers will support and develop them to achieve their full potential. Over 600 major employers have joined Stonewall’s good practice programme, 'Diversity Champions', recognising that people really do perform better when they can be themselves. The DCS will feature some top employers who also believe this."

COMPETITIVE ADVANTAGE

“We are absolutely thrilled to have be headline sponsor for the Diversity Careers Show this year. This represents a major recognition of the great progress we have made in recent years across our various diversity initiatives, achieved through the great deal of energy invested by both staff and senior management. We are delighted to be involved in this exciting event which honours equality, diversity and inclusion.” Ian Fisher, Chief Country Officer, UK, Societe Generale

NEW BENEFITS FOR ATTENDEES

In addition to recruiters exhibiting on the day, this year’s show will also showcase a stimulating and informative seminar programme, championed by Stonewall to help candidates with key topics that challenge the LGBT community in the workplace.

We’ll also be increasing the capacity of our exceedingly popular one-to-one CV workshops, to help candidates get dedicated advice about their resumes from real-life recruiters.

We’ll also be implementing a student zone, specially for students and those about to graduate to help them get a foot in the door. Feedback shows that students in particular may feel a little intimidated by the size of the event, so we’re looking to provide them with specialised help, guidelines, CV workshops, networking facilitation, interview clinics, dedicated help, hints and tips to help them make the most of the show.


GRADUATE ATTENDANCE GUARANTEED

The Diversity Careers Show creates an invaluable forum for talented LGBT undergraduates and graduates to meet face-to-face with leading organisations committed to inclusion and diversity. Many universities’ and colleges’ careers services and LGBT societies have already signed up and free coach travel is provided from core universities to all shows. The shows also have significant presence on campus this year, through core on-site marketing activity and student ambassadors to drive further demand.

“Based on the success of the last two years, we are developing our offering to help candidates maximise the opportunities available at the show. Our focus is delivering quality, good calibre candidates and reaching out to students and grads from the very best institutes of higher education. The combined media strength of Square Peg media’s LGBT publications plus strategic partnerships with mainstream media and direct-to-candidate marketing will be absolutely invaluable in getting to these audiences. In addition, we’ve targeted candidates through innovative online and offline social networking activities, creating inroads with University Careers Services and building advocates and ambassadors on campus” - Uwern Jong, Head of Marketing at DCS and Managing Director of Boutique Marketing, the gay marketing and media agency.
-ends-

For more information, logos and images, please contact:
Uwern Jong - 020 3286 3170 - uwern@boutiquemarketing.co.uk


NOTES TO THE EDITOR

THE EVENT
LONDON: Friday 22 October 2010
Grand Connaught Rooms, 61-65 Great Queen Street
London, WC2B 5DA
www.diversitycareersshow.com


Square Peg Media

Square Peg Media is a national publishing house specialising in LGBT publications and events. These include:

g3 magazine
Established in 2001, g3 is the UK's leading magazine for lesbians and bisexual women and boasts a nationwide readership of 140,000.

Out in the City
Out in the City is London's leading monthly free-distribution glossy for gay men, with distribution throughout Greater London, the home counties and Brighton. With a readership of 140,000, Out in the City is aimed at the discerning gay professional.

Square Peg Media are also proud winners of Stonewall’s “Publication of the Year” award for g3 magazine, the country’s leading free distribution magazine for lesbian and bisexual women. Square Peg offer unrivalled access to the LGBT community, not only through g3 but also through its other titles, including Out in the City, Proud!, Out at Work and Outclass.

Including this landmark event, SPM are also the proud organisers of the Alternative Families Show, the Big Gay Lifestyle Show and the European Diversity Awards.


Stonewall
Through their Diversity Champions Programme, the campaigning organisation has helped over 400 companies throughout the UK improve on diversity and equality in the workplace. Stonewall also produces the annual Workplace Equality Index, which lists Britain's top 100 diversity employers. Stonewall has worked closely with the Government for over 20 years to lobby for improved gay rights.

-Notes end-