Entries in Boutique Press Release (5)



Boutique Marketing is pleased to be working with national bank HALIFAX on its first LGBT campaign. The financial insitution is part of the Lloyds Banking Group, with a great track record in LGBT inclusivity. The campaign, part of a wider inclusive stragegy with creative by ad agency Adam and Eve will launch in national media in Autumn 2012.




Boutique Marketing is pleased to repesent Peaceman Music and their headline star, Sir Ivan in 5 territories across the world - UK, Germany, France, Japan and Brazil. The press and media engagement project kicks off in August and will aim to put Sir Ivan on the LGBT map. Sir Ivan is a big supporter of LGBT rights and a significant donor to the Trevor Project.

His latest single La La Land was released earlier this month and is already climbing the Billboard charts in the US.


Media in these regions will receive their briefing over the next few weeks, but for advance information, please contact Uwern Jong - uwern@boutiquemarketing.co.uk







Boutique Marketing is proud to have been selected by Diageo, one of the world's largest alcoholic drinks business as their global roster agency specialising in the valuable LGBT niche. Diageo are recognising that on a global level, LGBT drinkers are a key audience for them. Their premiere show of support for the market was Smirnoff vodka's sponsorship of Pride London this year.

Boutique kicked off earlier this month on a global level in Brazil, with a brief from Diageo Reserve Latin America and Caribbean to deliver a pan-Latin American strategy to engage the trendsetting gay market across the continent, focussing on core brands Ciroc and Ketel One.


Boutique Marketing is  an integrated, creatively strategic marketing consultancy that specialises in brand activation, awareness and engagement among the hard-to-reach Lesbian, Gay, Bisexual and Transgendered (LGBT) audiences on a global level. This means we raise our clients' profiles, the knowledge of their products and services and conversion within this niche, minority marketplace.

For more information, please contact Uwern Jong - uwern@boutiquemarketing.co.uk







Dear Peter,


I hope you are well.
I read the open letter below with much interest.

Boutique Marketing - The Gay Marketing and Media Agency and Out There magazine wholeheartedly support your call for an East London LGBT Pride rally. Our HQ is based only yards from the 'George and Dragon' pub where the vicious attack on Oliver Hemsley took place - so this is very much directly affecting our community. We have seen with our very own eyes the impact of this hate campaign and we're not going to stand by and let it continue. This part of East London and its neighbouring hoods of Whitechapel, Shoreditch, Dalston, Hoxton, Haggerston, Brick Lane, Bethnal Green and Hackney - even reaching as far Stoke Newington and Walthamstow is an amazing culturally, ethnically and sexually diverse area - with a rich and unashamed queer history, dating back to 61AD.

We certainly hope that the Board and Trustees of Pride London seriously consider your plea and lend their support to the cause. The impact of such an event musn't be underestimated. We have an opportunity to combat homophobia at grass-roots level in a highly visible and impactful way - uniting communities under the banner of "Unite all against Hate".

You can count on the support of Boutique Marketing and Out There to do everything in our power to assist and facilitate this event. We're in a great position with our connections with the Tower Hamlets Council, press and bloggers (many of which are local), business owners, scene queens, event organisers, local charities and campaigning groups who no doubt will fully support this cause once the call has been put out. Most importantly, this is an opportunity to activate and bring out those young gay people and their friends who live and work in the area, many who feel that the fight for gay rights is over, to instill in them an ever importance sense of Pride and show them what "community" really means. They are, after all - the next generation of gay, lesbian, bisexual, transgendered and queer people - and this is the perfect opportunity for them to take the responsibility to win-back the freedom of their community.

Our only concern at this moment in time is that the proposed date of 01 October (6 weeks time) may not be enough time to drum-up a highly visible and moving attendance - particularly with many people away during this summer period and student groups, who we hope will form a large part of the rally will not yet be back at universities and colleges. We understand that if we are to act, we should act fast, but we believe that in order for such a march and rally to have impact, we need to secure a good volume of passionate people attending.

Otherwise, we look forward to being part of this great event.

Uwern Jong, Managing Director, Boutique Marketing - The Gay Marketing and Media Agency (www.boutiquemarketing.co.uk)
Martin Perry, Editorial and Creative Director, Out There magazine (www.outtheremagazine.com)


East London LGBT Pride - Open Letter to Pride London

Protest homophobia. Show that East London is not a gay-free zone

London - 22 August 2010

Dear Pride London,

East London LGBT Pride - Saturday 1 October 2011

Earlier this year stickers were plastered around East London declaring it a 'Gay Free Zone', warning that Allah's punishment for homosexuality is severe. Previously, there had been a series of horrific homophobic attacks outside the local George and Dragon gay pub. In one  assault, a 21 year old gay man, Oliver Hemsley, was battered over the head with a glass bottle and stabbed seven times, leaving him permanently paralysed and disabled: http://www.pinknews.co.uk/news/articles/2005-9183.html/

These gay-bashing attacks coincide with a dramatic decline in the number of gay venues in East London and some LGBT people moving out of the area because they feel it is no longer safe to live there.

The response of the LGBT community to this homophobia has been feeble. There has been no visible protest and no public affirmation that East London is not, and will never be, a gay-free zone.

Many LGBT people want to protest against homophobia in East London. They feel frustrated, angry and let down that no effective protest has taken place. They want a non-racist, unifying event that does not demonise particular communities, but which challenges homophobia and all hatred. I share their feelings.

The suggestion that LGBT people have to tolerate homophobia for the sake of preserving good community relations and not upsetting certain communities, is totally unacceptable. It is a shabby capitulation to prejudice and a shameful betrayal of the generations of LGBT people who have fought for our equality and human rights.

Every victimised community has a moral right - and a civic duty - to fight back against their bigoted oppressors.

People who oppose an LGBT Pride march in East London would never dare tell the Black, Asian or Jewish communities that they should not protest against discrimination and violence. Why are LGBT people expected to forego their right to protest while other victimised communities are not?

I therefore urge you to organise an East London LGBT Pride march and rally, working in cooperation with local LGBT groups.

Given the mostly unchallenged homophobia and the declaration that the area is a gay-free zone, we have to protest and show that East London is not a gay-free zone. This requires LGBT visibility and the reclaiming of East London as safe and queer-friendly.

Pride London is a suitably respected and neutral body to host the event, with the necessary experience and resources. 

East London Pride does not have to be big or complicated - just a simple march, with some music and a few speeches afterwards.

All you need to do is agree the date, time, assembly area, route and finishing point - and organise a small stage and sound system for the post-march rally.

If you agree in principle by early September, the event can be organised and publicised to take place a month later.

My suggestion for East London LGBT Pride is:

Date: Saturday 1 October 1pm for 1.30pm start

Start point: Commercial Street E1 (by Aldgate East tube)

Route: Whitechapel Road, Cambridge Heath Road, Bethnal Green Road, Shoreditch High Street, Hackney Road, Austin Street.

End point: The churchyard or roadway opposite the gay pub, The George and Dragon, in Austin Street E2. A road closure could be agreed with the police. A small stage and sound system could be erected on the back of flat-top lorry, for speeches and music until 6pm.

I suggest that the East London Pride theme is: "Unite against all hate" or "East London United" or "Gays & Muslims united against hate".

We want to the event to be inclusive and unifying. Black, Asian, Muslim and Jewish organisations should be invited to participate and to provide speakers for the post-march rally.

This rally should explicitly oppose all prejudice and hate, including racism, homophobia, anti-Semitism, misogyny, transphobia and the victimisation of Muslim people.

We should specifically advise that the EDL and BNP are not welcome and should not attend. If they turn up, we should liaise with the police to remove them. We want nothing to do with their politics of bigotry and division.

Moreover, no racist, nationalist or far right symbols should be permitted. For example: no Union Jacks or St George's flags.

Please give me your feedback.

Best wishes,

Peter Tatchell
Peter Tatchell Foundation

Further information: Peter Tatchell - 0207 403 1790
Email: peter@petertatchellfoundation.org
Web: www.petertatchellfoundation.org






Boutique Marketing - The Gay Marketing and Media Agency were pleased to present travel excerpts from the results of the world's first LGBT luxury lifestyle survey at the 4th Annual GNetworks360 conference in Buenos Aires. The survey, conducted by Boutique Marketing in association with global luxury gay men's journal, Out There magazine showed global trends in gay and lesbian luxury travel and how it differs from mainstream gay travel - with the hope to answer the million dollar question of how to reach affluent gay consumers with a passion for travel.

"We're thrilled about the insight that we can get from the results of this comprehensive survey of over 10,000 affluent LGBTs with an annual household income in access of $120k. The results are exciting and in some cases suprising and differs to what you would expect of the average gay traveller and will inform many marketing strategies for our luxury travel clients in the future. Moreover we're very excited about the insight we have from affluent gays and lesbians from the emerging markets of Latin America and Asia - both rapidly coming out and both with a high propensity to travel" - says Uwern Jong, Managing Director of Boutique Marketing.

The survey also showed Buenos Aires as the hottest LGBT travel destination for respondents from Europe and North America, with Bangkok coming in a close second. India was cited as the most exciting emerging luxury travel destination by respondents from Asia, Europe and North America. The survey also delivers interesting insight from the global luxury travel trade, who believes that on average 15% of their occupancy are gay and lesbian.

Boutique is also proud to be a partner of this landmark event in its forth year in Argentina and applauds the great work that the organisors do to advance the LGBT business agenda in the country.



Boutique Marketing is  an integrated, creatively strategic marketing consultancy that specialises in brand activation, awareness and engagement among the hard-to-reach Lesbian, Gay, Bisexual and Transgendered (LGBT) audiences on a global level. This means we raise our clients' profiles, the knowledge of their products and services and conversion within this niche, minority marketplace.

GNetwork360 is Latin America's leading gay travel conference. This Forum provides an unprecedented opportunity in Argentina to join one of the most lucrative market segments in the world. It brings together over 900 attendees from all over Latin America and the world, for three days of activities including workshops, presentations, conferences and cocktail parties - to generate new business alliances and networking between companies interested in the GLBT market.

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For more information, please contact Uwern Jong - uwern@boutiquemarketing.co.uk