Entries in Gothenburg (4)



Not your usual combination of attractions, we’d agree – but Autumn in Gothenburg and West Sweden offers remarkable adventures to visitors looking for that break with a difference.

From 24 October – 1 November, Liseberg – Scandinavia’s most fun amusement park, known for its all year chills and thrills add another dimension as they open the gates for Halloween. A mighty autumn storm has arrived, but not in the weather as it remains crisp – but a new season of ghoulish fun that promises a mix of spine-chilling experiences and butterflies in the tummy.

Making for a fun, themed city-break, join Gothenburgers as they dress-up and revel in everything from childish mischief with candy, disco dancing and dizzy carousels, to hair-raising houses of horror and plummeting roller coasters.

And when the clocks strike and the sunlight dips, the shadows slowly come to life and the ghosts of Gothenburg awake and claw their way to the park to feast on timid souls.

MULTIMEDIA AT http://halloween.liseberg.se/en/?campname=HALLOWEENSAJT-ENG&camplink=bildspel

If you’re easily frightened, then you should try some post midnight activities of a different, and much more friendly kind. Join beautiful Gothenburgers in the bars and clubs at the heart of the city, never far from your hotel – from Bee Bar and Kok to Gretas, where we promise that the atmosphere will be far from scary.

And of course, Gothenburg was recently awarded as host city for Europride 2018.

www.liseberg.com/en / www.goteborg.com/en


And if you fancy claws of a different kind, Fjällbacka on the Bohuslän coast in West Sweden offers much bounty and unique experiences. It’s lobster season of course and Captain Ingemar offers you a lobster safari experience on his fishing boat, the Mira – where you’ll be served a hearty fish and shellfish stew before heading out on a fascinating lobster safari, where Captain Ingemar will show you everything you need to know about the delicacies. Back on dry land, you’ll prepare and savour eating your catch of the day, glass of wine in hand, in the warmth of the restaurant. Then an aperitif and four-course lobster dinner await!  Running every Saturday from 26 September until early November. 



But the main event here started last Monday – the beginning of lobster catching season – also known as the “lobster premiere”. Each year, on this magical Monday morning, the piers are crowded as fishermen, boat owners and excited spectators get together and start their procession out to sea. And yesterday, the first kilo of lobster sold yesterday for SEK10,400 – that’s around £1,000!

There are plenty of other seafood safari trips to book as well as some amazing adventure travel experiences, from the soft to those for the more ex. Check out www.westsweden.com for all the latest information. 


For more information, contact Uwern Jong at uwern@boutiquemarketing.co.uk or 0203 286 3170




Two cities, one country - for a united Europe open to the world. Stockholm Pride and Gothenburg’s West Pride collaborate to host Europride 2018.

The European Pride Organisers Association has decided that Stockholm Pride and West Pride in Gothenburg will host EuroPride in both cities in summer 2018. 

"We’re looking forward to a summer painted with the colors of the rainbow, with a dazzling celebration, discussion and manifesting the equal rights of all people, starting in Gothenburg in June and ending in August in Stockholm. We want to challenge the framework of what a Pride festival is. Every festival is part of a larger battle for the equal rights of all people. By collaborating with other festivals in Sweden and Europe, we’re showing that Pride and the LGBT movement are bigger than each week and city,” say Sandra Ehne, Chairperson of Stockholm Pride, and Laila Poulsen, Chairpeople of West Pride.

The summer of 2018 will be filled with joy, politics and solidarity in Sweden – and the organisers aim to challenge norms and shine a spotlight on LGBT issues and everyone’s right to love who they want and be who they are. In the spirit of collaboration and joining forces, we will place extra emphasis on international solidarity.

“It is with great joy that I welcome EuroPride 2018 to Gothenburg! The rights of LGBT individuals are human rights and human dignity is international. Together, we can make a difference in the world,” says Anneli Hulthén, Mayor of Gothenburg.

Sweden and Stockholm held EuroPride 1998 and 2008. On yet another 10 year anniversary, Sweden has yet another= opportunity to demonstrate how LGBT rights have developed in 20 years, while simultaneously carrying out the 25th EuroPride event – in what is known as one of the most open-minded countries in the world. 

"Stockholm is known worldwide as an open city, and we are happy and proud to welcome EuroPride for the third time. We have the necessary capacity to hold this kind of big event, and I look forward to welcoming visitors from Sweden and the rest of the world to EuroPride 2018,” says Karin Wanngård, Commissioner of Finance in Stockholm.

“I’m thriled that Sweden will have the opportunity to host this globally renowned LGBT celebration in both our largest cities. Stockholm was earlier this year honoured as “Destination of the Year” at the British LGBT Awards as a result of a public vote and we have been doing great work to attract more LGBT people to holiday in Gothenburg and West Sweden. West Pride has grown as an event in which people from the UK travel to and it’s fantastic to have the opportunity to put all of Sweden in the spotlight and highlight what an amazing destination we are for LGBT travellers,” says Gabriel Dorch, of VisitSweden in the UK.

In 2015, EuroPride was held in Riga. In 2016 it will be in Amsterdam and in 2017, EuroPride will stand back for World Pride, which will take place in Madrid.

For more information, interviews, images, please contact UWERN JONG -uwern@boutiquemarketing.co.uk 


Do you remember “Crying at the Discotheque” when Alcazar broke up?

Well they’re back for what promises to be the "shows of all shows" in Gothenburg early next year. 

Alcazar, the Swedish Eurodance group, one of Sweden’s most successful international music groups and self-billed disco gods are back with DISCO DEFENDERS - a super show filled with glitz, glamour and disco classics from the past and present – expect some of the world’s most famous disco classics interspersed with Alcazar’s amazing hit parade – and all this at the fun-packed Liseberg, Gothenburg’s awesome amusement park. The show is a fun-filled celebration of humour, drama and mystery (all out camp) and the audience is invited to party along. Set in the park’s Rondo, this is a completely unique dinner-show concept – and at the end of the night, the Rondo will be transformed into an all-out disco-nightclub where punters can dance into the night. 

The show premieres on 12th February 2015 and plays every Thursday and Saturday, running right through the Spring – perfect for disco-diva travellers looking for an authentically dancey Swedish disco experience.


Did you know that Sweden is the world’s 3rd largest exporter of music - just behind the USA and UK – which is just downright crazy considering its relatively small population. 

What many people don’t realise that Sweden’s second city, Gothenburg is actually one of the world’s music capitals and at the very heart of Europe’s festival scene. Whilst you may have heard of Spain’s shout-it-out-loud, swimwear-clad Benacassim, or the more intimate, arty Soundwave in Crotia, those who are really in the know head to Gothenburg for the real sound of Europe – featuring music festivals like Way Out West and electronic music special Summerburst.

And everyone who is anyone in music plays in Gothenburg; this year’s Way Out West featured the almighty Scandinavian powerhouse collaboration that is Royksopp featuring Robyn… not to mention Outkast, Queens of the Stone Age, Janelle Monae, Iconopop and Neneh Cherry among a host of other huge homegrown and international names. It’s like the best gay Pride line-up ever dreamt up.

And speaking of gay Pride, the festival season always kicks off with West Pride in May, an intimate, community minded and seriously fun LGBTQ Pride festival, drawing gay people from all over the country. The festival is unique as it is deeply rooted in art and culture.

If electronic music is your thing, Summerburst this year featured Tiesto and David Guetta among some huge names in that world and usually, it is the same weekend as West Pride – cementing the last weekend in May as the gateway to the Swedish summer. And what more can you ask for? Long summer days, a breathtaking setting on the archipelago and gorgeous ‘Gothenburgers’ getting their suntans on, enjoying the sunshine; they’re an amazing looking bunch of people.

But what is it that makes this city so deeply rooted in music? In a recent interview with the Huffington Post, Phillip Ekström of the critically acclaimed band The Mary Onnetes summed it up perfectly. He said that Gothenburg is all about music, and music in Gothenburg is Art. The city sees music more like art that anywhere else, delivering huge variety and a sound that is truly unique, alternative and vivid.


For the very latest goings-on, music, inspiration on places to stay and low-down on gay-friendly Gothenburg, check out www.goteborg.com/en

Direct flights operate between the UK and Gothenburg, around 2 hours’ flight, Gotheburg is the closest major Swedish city to the UK. Flights available on bmi regional, Ryanair, Norwegian and SAS.


About Disco Defenders

Every Thursday and Saturday, 12 Feb 2015 to Spring
Director: Edward af Sillen
Produced by: 2E LIVE and glass & Co. 



For more information, please contact Uwern Jong at Boutique Marketing - uwern@boutiquemarketing.co.uk - +44 203 286 3170



The charmingly different Swedish city of Gothenburg offers a welcoming world of options for lesbian and gay city-breakers.

Gothenburg, Swedenʼs second largest city, is located on the west coast of the country and is home to ʻWest Prideʼ LGBT festival from 20 May to 2 June 2013. The city also plays host to popular music festival ʻWay Out Westʼ, featuring top international and local artists including Azelia Banks, Grimes, Bat for Lashes and Neil Young & Crazy Horse amongst many others. 

From a lesbian and gay standpoint, West Pride, albeit more intimate that its cousin in the capital, is unique that it is based around culture, highlighting the lives of LGBTs in the region in an artistic and cultural context. West Pride aims to create visibility to diversity in expression. Founded in 2007, the event has been growing from strength to strength and culminates in a parade and celebration on its closing Sunday, this year on the 2nd June. West Pride are also holding drop-in-gay-weddings on Saturday 1st June, couples can arrive without registering and be wedded at the festival. The long weekend preceeding is a fantastic time for LGBT people to visit the city.

Gothenburg is set in a truly beautiful landscape, the west-coast archipelago - a hidden gem, very easily reached by a 30-minute tram ride from the city centre. This offers something for those city-breakers who want to experience both urban chic and breathtaking rural beauty in one splendid city – and thereʼs even more for those looking for a versatile, extended holiday.

The city itself offers an array of activities, from fashion, arts and culture and some lip-smackingly amazing food (Gothenburg was appointed the ʻCulinary Capital of Swedenʼ 2012), to a vibrant gay and lesbian scene, including “Swedenʼs best gay club” ʻGossipʼ, voted by the countryʼs own QX magazine. Itʼs youthful, creative population (Gothenburg is home to the countryʼs largest university) are open-minded, welcoming, easy-going and genuinely natured. Gothenburg is the new hive of the creative arts with its upstart indie bands, home grown fashion-labels and alternative arts scene. All this for amazing value, as Lonely Planet recently billed Gothenburg as one of itʼs top 10 for good value.

Some key city highlights for 2013:




The gay ‘headquarters’ of the city




An innovative restaurant run by Gustav Knutsson and Niclas Yngvesson, opened just a year ago and has already gained several awards, praised in the prestigious “World’s 50 best restaurants”.



Newly awarded Michelin star restaurant by Ulf Wagner and Gustav Trägårdh making it the 5th restaurant in the city to have Michelin stars.



‘Secret Love’ a Chinese art exhibition will be opened during the West Pride celebration at the Varldskuturmuseerna.



Check out Vallgatan and its independent outlet-lined streets, best for fashion and homewares, where you’ll find the flagship store for home-grown brand NUDIE JEANS.




A high-gloss, gay-friendly hotel with an international atmosphere located in the middle of Gothenburg´s main street, Avenyn.



From 13 May 2013, bmi regional, the UK’s most punctual airline will commence a new service between Birmingham international and Gothenburg with flights operating from Sunday to Friday. Fares are available from just £59 one way!



Gothenburg, like all our Swedish cities are a fantastic destination, regardless of whether you’re gay, straight or like penguins (no, not in that way!). For more about our welcoming cities, visit www.visitsweden.com




FOR MORE INFORMATION ON THE CITY, visit www.goteborg.com









CONTACT: UWERN JONG at BOUTIQUE MARKETING +44 203 286 3170 or uwern@boutiquemarketing.co.uk