Entries in Square Peg Media (8)

Tuesday
Oct182011

FREE ENTRY TO EUROPE‚ÄôS BIGGEST GAY INDOOR LIFESTYLE EVENT THIS SATURDAY

FOR IMMEDIATE RELEASE


DAYTIME TICKETS ARE NOW FREE THANKS TO g3 AND OUT IN THE CITY MAGAZINES

The eagerly anticipated BIG GAY LIFESTYLE SHOW - Europe’s biggest indoor gay lifestyle event, and what is believed to be the first event of its kind in the UK - opens its doors this Saturday (22nd October 2011). The event is sponsored by UK gay superbrand Gaydar, supported by Google and in partnership with Stonewall.

FREE DAYTIME FUN (11am-5.30pm)

> Our exciting lifestyle villages feature gay-owned and gay-friendly brands offering freebies, competitions, advice and showcasing their fantastic products to the LGBT community.


> Exhibitors include BRITISH SURROGACY CENTRE and many others from travel, health and beauty, fashion and wine and spirits.


> Brilliant live entertainment, including the fabulous MISS DUSTY O, TRANNY SHACK, FUNNY WOMEN AWARD WINNER 2011 LARA A KING and THE LONDON GAY MEN'S CHORUS.


> Surprise MYSTERY GUESTS will be gracing the show to meet-and-greet attendees and sign autographs.


> Barefoot Wines tasting event from 12.30pm - 2pm.


> The first 100 people to arrive to the show will receive a limited edition Stonewall “SOME PEOPLE ARE GAY. GET OVER IT” t-shirt.


> Free entry wristband also gives entry to the official after party at Fire in Vauxhall


...and all the above is completely FREE thanks to g3 and OUT IN THE CITY magazines, who have kindly sponsored the original £6 ticket cost for daytime entry. Attendance is free of charge until 5.30pm, as long as the special wristbands are picked up from the venue before 3pm on the day.


To guarantee your free place, you must register online at www.biggaylifestyleshow.com/tickets and bring the print out of the confirmation email to the box office before 3pm. A limited number of free wristbands will be available on the door before 3pm, but we recommend registering online to avoid queues.

PARTY INTO THE NIGHT (5.30pm-1am)

Our chill-out bar opens at 4pm

> Doors for the fantastic MAIN STAGE open at 7.30pm – DJs and fabulous PA acts include SCOTTEE, TRANNYSHACK, FUEL GIRLS, JILL JACKSON, FTW and TONY ENGLISH (SuperMartXé) and much more...


> The one and only PAM ANN is flying in from New York for an exclusive gig.


> Check out the who’s performing and when: www.biggaylifestyleshow.com/mainstage-schedule


Tickets for the evening’s festivities will be available at the show, but they are extremely limited and can be purchased in advance online.


PLUS...


We’ve teamed up with the guys at FIRE to present our OFFICIAL AFTER PARTY for everyone that attends throughout the day. The pumping main room action will be supplied by DJs including Leandro Kloppel and D’Johnny – at the all new, state of the art FIRE in Vauxhall, hosted by the uber-glam ELECKTRA PARIS.


Entry into this superclub is FREE to all BGLS attendees, you must show your wristband for admittance.  


-ENDS-


For PRESS information, please contact Uwern Jong at Boutique Marketing on 020 3286 3170 or uwern@boutiquemarketing.co.uk

 

Monday
Oct032011

AND THE WINNER IS...

FOR IMMEDIATE RELEASE

 

BOUTIQUE MARKETING AWARDS "MARKETING CAMPAIGN OF THE YEAR" AWARD TO ROYAL BANK OF SCOTLAND GROUP

Launched to recognise and celebrate the efforts of individuals, organisations, employers and the media in improving the lives of the diverse communities of people that live in Europe, the first ever EUROPEAN DIVERSITY AWARDS took place at The Savoy last month.

Boutique Marketing sponsored the MARKETING CAMPAIGN OF THE YEAR award, in a hotly contested category recognising innovative marketing campaigns that challenge convention and understand diversity and inclusion. This award is open to television, cinema, radio, internet, event, print campaigns and other events including an element of creative marketing within Europe. The shortlist of nominees were:

  • Metropolitan Housing Partnership

  • McDonald's

  • Royal Bank of Scotland

  • Lloyds Banking Group

  • Société Générale

  • Newlon Housing Trust

We award the deserving winner, RBS for their Manchester Pride 2010 campaign.


Held annually in northwest England, Manchester Pride is one of the longest running and best-known Gay Pride events in Europe. A 10-day festival that includes a Pride Fringe with arts, music and cultural events across the city, it also features community events that can be everything from poetry readings to quizzes and film screenings. The 10-day event culminates in ‘The Big Weekend’ – a 72-hour street party with a Pride parade through the city.


Previously RBS had mostly focused on traditional above-the-line advertising channels for recruitment. However, it wanted to tap into a technology-savvy audience, particularly a younger demographic who are more likely to attend events like this. The chosen media needed to grab people’s attention in an already crowded environment. It had to offer and encourage interaction, so it made sense to pick a channel this audience were already using, and found familiar – mobile phones.

The solution was Bluetooth technology and SMS downloads, which required people to get involved and opt to download Bluetooth or SMS visuals. Bluetooth is usually just a means of data transfer between mobile devices. However, RBS used transmitters – placed within a prominent poster at Manchester Piccadilly station, attached to an RBS float at the Pride parade and on body packs worn by the street-team who engaged with the crowds at the parade – to send their recruitment message out.


The poster at Manchester Piccadilly train station (which went live 12 days prior to the parade) offered a high dwell time and visibility, ensuring RBS reached its audience at key times. The posters at Manchester Piccadilly station and on the float had an eye-catching message: “At RBS, it’s what makes you, that makes us”.

Also on the posters, next to the RBS logo was the insignia for Stonewall, an LGBT campaigning and lobbying charity – to show that RBS stood shoulder to shoulder with the LGBT community. Under the main slogan, the poster read: “Turn on your Bluetooth now or text ‘RBSJOBS’ to 80010 and find out where we can take your career”. This was also the message displayed on the T-shirts of the street-team who were interacting with the crowd at the parade.

Over 23,000 texts were received throughout the day, making it one of the most successful field recruitment campaigns for a niche group, ever. 

-ends-

 

FOR MORE INFORMATION, PLEASE CONTACT Uwern Jong: uwern@boutiquemarketing.co.uk or 020 3286 3170.

 

Wednesday
Aug102011

PAM ANN FLIES IN TO PERFORM AT BIG GAY LIFESTYLE SHOW

FOR IMMEDIATE RELEASE

PAM ANN TO APPEAR AT THE BIG GAY LIFESTYLE SHOW

Fresh from a number of sell-out tours throughout the world, comedienne Pam Ann is winging her way to London exclusively for a special first-class show

 

THE BIGGEST INDOOR GAY EVENT IN EUROPE IS COMING TO LONDON

The renowned host for the day and queen of the skies will be joining acts to cater to every taste, from street dance troup, Slum Civilians to the dulcet tones of Europe’s biggest gay vocal ensemble and the voice you won’t forget from singer Jill Jackson, the day promises to be an extreme celebration of all things gay.

 

Confirmed acts on the bill so far are:

Pam Ann – The outrageously camp comedy genius takes us on a raucous journey from check-in to landing

Dusty O - Fabulous Soho Scene legend and host of the stage

Jill Jackson – Former Speedway frontwoman with a voice you won’t forget

Chrissy Darling – The Queen of the door whores will be hosting Gay Bingo

Tony English – Resident DJ at Gaydar club nation and SupermartXe/Lovechild, now one of the most sought-after Djs on the circuit

Scottee - Artistic director of Eat your heart out collective and bizarre cabaret performer to blow your mind

Elouise – Singer-songwriter will wow you all with a little belter show

Tranny Shack - Avante garde cabaret performance artists

Gay Men’s Chorus – Europe’s largest and best known gay choir

Black Fire Agency Present Circus of Men the hottest all-male circus you will ever see, plus the highly acclaimed and very sexy

Fuel Girls with their world famous action packed stunt and dance show

Slum Civilians - A leading London based street dance company working with their own alternative style of hip-hop

Julie Jepson – Winner of the Funny Women Award on only her third gig, Jepson provides intelligent and instantly engaging stand up comedy

Funny Women – Stand up comedy

Explosive show combining Fashion & Dance choreographed by Alyx Steele


As the first of its kind in Europe, The Big Gay Lifestyle Show in partnership with Stonewall promises to be an extraordinary day and night, with an explosive stage line up,

 

NOTES TO EDITORS

ABOUT THE SHOW:

It’s Big, it’s Gay and it’s coming to Covent Garden!

• The UK’s most exciting Lesbian, Gay, Bisexual and Transsexual lifestyle event presented by Square Peg Media: the Big Gay Lifestyle Show 2011 lands at the Grand Connaught Rooms with a bang on Saturday 22nd October 2011 from 11am – 1:30am.  

• The event will include a comprehensive exhibitors section split into villages, including parenting, travel, fashion, health and beauty, home, careers and community, which will offer fun activities, relevent products, services and advice throughout the day.  

• The show is sponsored by Gaydar and GaydarGirls, the Parenting Village is sponsored by the British Surrogacy Centre. The event is also supported by Stonewall, the LGB campaigning group, and Google

• Big Gay Lifestyle tickets are limited and in demand, so get yours now before it’s too late! £6 for daytime tickets (limited) / £20 for all day passes.

For further information or tickets please go to: www.biggaylifestyleshow.com

-END-

 

For further information and hi-res press photos please contact uwern@boutiquemarketing.co.uk

 

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