Entries in Stockholm Gay and Lesbian (4)



Two cities, one country - for a united Europe open to the world. Stockholm Pride and Gothenburg’s West Pride collaborate to host Europride 2018.

The European Pride Organisers Association has decided that Stockholm Pride and West Pride in Gothenburg will host EuroPride in both cities in summer 2018. 

"We’re looking forward to a summer painted with the colors of the rainbow, with a dazzling celebration, discussion and manifesting the equal rights of all people, starting in Gothenburg in June and ending in August in Stockholm. We want to challenge the framework of what a Pride festival is. Every festival is part of a larger battle for the equal rights of all people. By collaborating with other festivals in Sweden and Europe, we’re showing that Pride and the LGBT movement are bigger than each week and city,” say Sandra Ehne, Chairperson of Stockholm Pride, and Laila Poulsen, Chairpeople of West Pride.

The summer of 2018 will be filled with joy, politics and solidarity in Sweden – and the organisers aim to challenge norms and shine a spotlight on LGBT issues and everyone’s right to love who they want and be who they are. In the spirit of collaboration and joining forces, we will place extra emphasis on international solidarity.

“It is with great joy that I welcome EuroPride 2018 to Gothenburg! The rights of LGBT individuals are human rights and human dignity is international. Together, we can make a difference in the world,” says Anneli Hulthén, Mayor of Gothenburg.

Sweden and Stockholm held EuroPride 1998 and 2008. On yet another 10 year anniversary, Sweden has yet another= opportunity to demonstrate how LGBT rights have developed in 20 years, while simultaneously carrying out the 25th EuroPride event – in what is known as one of the most open-minded countries in the world. 

"Stockholm is known worldwide as an open city, and we are happy and proud to welcome EuroPride for the third time. We have the necessary capacity to hold this kind of big event, and I look forward to welcoming visitors from Sweden and the rest of the world to EuroPride 2018,” says Karin Wanngård, Commissioner of Finance in Stockholm.

“I’m thriled that Sweden will have the opportunity to host this globally renowned LGBT celebration in both our largest cities. Stockholm was earlier this year honoured as “Destination of the Year” at the British LGBT Awards as a result of a public vote and we have been doing great work to attract more LGBT people to holiday in Gothenburg and West Sweden. West Pride has grown as an event in which people from the UK travel to and it’s fantastic to have the opportunity to put all of Sweden in the spotlight and highlight what an amazing destination we are for LGBT travellers,” says Gabriel Dorch, of VisitSweden in the UK.

In 2015, EuroPride was held in Riga. In 2016 it will be in Amsterdam and in 2017, EuroPride will stand back for World Pride, which will take place in Madrid.

For more information, interviews, images, please contact UWERN JONG -uwern@boutiquemarketing.co.uk 


Stockholm is thrilled to announce that after a public jury of over 100,000 votes from the UK’s LGBT community, that the capital of Sweden was awarded “Destination of the Year” at the British LGBT awards. Stockholm faced tough competition from larger European capital cities, including Paris and Amsterdam and also some LGBT-favourites, Gran Canaria, Brighton and Key West, Florida. 

This accolade, dubbed Britain’s “Gay Oscars” and is the UK’s most high-profile gay awards recognises the people and organisations with a track record in promoting equality and diversity and those the gay community has a great affection for. The award honours Stockholm the UK’s favourite gay travel destination this year, celebrating the destination’s ongoing commitment to promoting LGBT tourism.

Christina Guggenberger, who has headed up the Stockholm Gay and Lesbian Network of the Stockholm Visitors Board for over 10 years comments: 

“We thank the British LGBT Awards for this, it is such an honour to be nominated, and to win is truly amazing. All the destinations nominated tonight are winners because they do great work in promoting important LGBT travel, something we are passionate in Stockholm. We believe in absolute diversity in our city and promoting inbound travel is not something we do just because it is good for the tourism economy, but because LGBT equality is something that is really part of our way of life.”

Uwern Jong of Boutique Marketing, who is Stockholm’s LGBT Ambassador across UK and Europe comments further:

“Our ultimate thanks goes to the Great British LGBT public, over a hundred thousand of you who voted for us as your favourite destination. We’ll be so pleased to have you all in Stockholm, especially this year with our Big Gay Stockholm Summer including Stockholm Pride and Eurogames. Tussen Tack! as we say in Swedish. A thousand thank yous to you all and hope to see you in Stockholm later this year!!”

The Stockholm Gay and Lesbian Network, a project within the Stockholm Visitors Board is unique, funded by partners who are passionate about gay and lesbian travel into the city. It works on groundbreaking global campaigns to market and develop Stockholm as an interesting and attractive destination to LGBT travellers.

Stockholm is the place where “narrow streets meets open minds” – a truly gay-welcoming, exciting, adventurous, cultured, trendy, sensual, delicious, social, fun, feminist, and queer destination.

Stockholm has long been attracting LGBT tourists, but it was just a few years ago that targeted campaigns to draw British LGBTs kicked-off, firstly creating interest in the destination for its world-famous Pride celebrations, but then driving more specific all-year-round interest in its sophisticated culture, fashion, food and LGBT lifestyle – and its beautiful and friendly people.

The city is a must-visit – the perfect place for a gay wedding or honeymoon (celebrating six glorious years of equal marriage backed by the Church of Sweden) and this year, proud host to Eurogames, one of the biggest global LGBT events.

For everything you need to know about gay and lesbian Stockholm, visit: gaylesbian.visitstockholm.com

Also follow us on social media at www.facebook.com/gaylesbianstockholm and #outinstockholm 


For more information, contact Uwern Jong at Boutique Marketing, +44 203 286 3170 or uwern@boutiquemarketing.co.uk




Summer in Stockholm, the Capital of Scandinavia is guaranteed to excite travellers from all backgrounds; but this year, gay and lesbian visitors will experience an exhilarating ‘BIG GAY SUMMER’, kicking-off with the ever growing STOCKHOLM PRIDE and extending into EUROGAMES, one of the world’s largest LGBT sporting festivals and landmark events in the global LGBT calendar.

Stockholm, a breathtakingly beautiful capital city is built on 14 islands connected by 57 bridges. Its stunning buildings (and people), fresh air and proximity to the water makes it a wonderful place to spend the extra long summer days. Take what you want from Stockholm: the exciting, cultured, adventurous, trendy, sensual, delicious, social, fun; many people say it, but Stockholm really does have something for everyone – we guarantee you will fall in love with the city and long to return.
Stockholm is a truly open-minded and diverse capital city, making it a perfect destination for gay and lesbian travellers. It is also a wonderful holiday destination for modern families. Also, the city is celebrating 6 glorious years of equal marriage, backed by the Church of Sweden, so making it a perfect setting for gay and lesbian weddings and honeymoons.

The Stockholm Gay and Lesbian Network, a project within Stockholm Visitors Board is unique – funded by partners who are passionate about gay and lesbian travel into the city – and arguably the only network of its kind in the world. It works on groundbreaking global campaigns to market and develop Stockholm as an interesting and attractive destination to LGBT travellers.

For the latest updates on gay and lesbian Stockholm, news from members of the network and LGBTQ voices from the city, visit gaylesbian.visitstockholm.com
For more detailed press information on things to do in the city, shopping, food and drink and events, visit our press room: visitstockholm.com/press
For further press information, press-trips and latest news about gay and lesbian Stockholm: Uwern Jong, Boutique Marketing, uwern@boutiquemarketing.co.uk 

EuroGames is among the world’s largest LGBTQ-events (held just 3 times each decade), founded by the European Gay and Lesbian Sport Federation (EGLSF) in 1992 to combat discrimination and promote the right to engage in sport, politics and culture - regardless of sexual orientation, gender, religion, age, ethnic origin, political beliefs, or athletic or artistic ability.
EuroGames Stockholm is expected to attract over 5,000 participants and more than 250,000 visitors. Previous host cities include Barcelona, Paris, London and Antwerp. The games will feature an exciting range of events, both sporting and cultural.

Its Sporting Ambassadors include Swedish National Football team player and QX LGBTQ Person of the Year, Nila Fischer, fellow team-mate Victoria Sandell Svensson, German National Football Player Thomas Hitzperger and and Swedish National Handball player Tobias Karlsson. Other equally important Ambassadors include actress and transgender activist Aleksa Lundberg, politician Birgitta Ohlsson, and Artist Lars Lerin.
05 August – 09 August 2015 | www.eurogamesstockholm.com #eurogamessthlm

Stockholm Pride is the biggest of all the Nordic Pride festivals and an event that draws LGBTQ people from across the world to sample its atmosphere. A pioneer in innovative ideas for the LGBTQ community, Stockholm Pride features an action packed, week-long festival and celebration of all things LGBTQ.
27 July – 01 August 2015 | www.stockholmpride.org #stockholmpride




The Eurogames Stockhom 2015 team will be visiting the UK next week, touching down in London, Manchester and Brighton between 4-7 December. Meet the team, win some free registrations or say hello when we hit No. 5 Greek Street @ Green Carnation in London and Taurus Bar in Manchester*. 

We are thrilled to meet UK's fabulous LGBT sports teams (Team-G(for gay)B) and people as well as the whole British LGBTQ community especially through our collaborationwith Pride Sports, BLAGSS and Out For Sport London. 

"We want to make the UK contingent the largest one at the games –  beating France and Germany. The UK has such great heritage and strength at sports and we know its LGBT teams and individuals will really enjoy Eurogames in Stockholm" says Jakob Jansson, President of EuroGames Stockholm 2015.


More news and information about the events on the UK tour:

EuroGames Stockholm 2015 vs. Out For Sport London

EuroGames Stockholm 2015 vs. Team Manchester

* More information about the event in Brighton will be released shortly


For more information, pictures or interviews please contact: 

Niklas Torsell, Press Director, EuroGames Stockholm 2015

niklas@eurogamesstockholm.com or +46 (0) 70 897 43 26 

Jakob Jansson, President, EuroGames Stockholm 2015

jakob@eurogamesstockholm.com or +46 (0) 72 727 78 55


Meet Team EuroGames Stockholm on their first UK stop at No. 5 at Green Carnation on Thursday 4th of December at 6.30 PM.  Together with Out For Sport London we celebrate the start of our tour with a complimentary pree drink for all early guests as well as some awesome chances to win some free registrations. We also off course promise some Swedish treats, although it will remain a surprise until the big night.


EuroGames Stockholm 2015 vs. Out For Sport London



Friday fun will be in Manchester where Team EuroGames Stockholm together with Pride Sports will join forces with Manchester Pride for a sporty Christmas special at Taurus Bar. The evening will offer great prices in the bar, fundraisers all night for Manchester Pride as well as a Gay Xmas Knockout on Canal Street.


EuroGames Stockholm 2015 vs. Team Manchester


Team EuroGames Stockholm UK Tour – Presented by: 

No. 5 at Green Carnation - http://www.greencarnationlondon.com 

Taurus Bar - http://www.taurus-bar.co.uk

Out For Sport London - http://outforsport.wordpress.com

Pride Sports - http://www.pridesports.org.uk

BLAGSS - http://www.blagss.org/

Manchester Pride - http://www.manchesterpride.com

Stockholm Visitors Board - http://gaylesbian.visitstockholm.com


Information about EuroGames Stockholm 2015 

EuroGames Stockholm 2015 is among the world's largest LGBTQ-events, founded by the European Gay and Lesbian Sport Federation (EGLSF) in 1992 to combat discrimination, encourage integration, and promote the right to engage in sport, politics and culture - regardless of sexual orientation, gender, religion, age, ethnic origin, political beliefs, or athletic or artistic ability. 

EuroGames Stockholm 2015 is a sports, cultural and political event which will take place between the 5th and 9th of August 2015 and is expected to attract over 5.000 participants and more than 250.000 visitors. Previous host cities include Barcelona, Paris, London and Antwerp.


EuroGames Stockholm 2015 is held between Aug 5th- 9th 2015.

Registration for EuroGames Stockholm 2015 is now open at the following link:



Follow Team EuroGames Stockholm for information, news and updates via:




Share your stories via the official hashtag #eurogamessthlm