Entries in Sweden (12)

Wednesday
Jun012016

VISITSWEDENUK LAUNCHES "SWEDEN. YOU'RE WELCOME"

SWEDEN. YOU’RE WELCOME

 


VisitSweden UK launches new LGBT travel inspiration portal

For more information, contact Uwern Jong at Boutique Marketing. uwern@boutiquemarketing.co.uk / 0203 286 3170

Eurovision Song Contest darlings, Sweden (link: www.visitswedenlgbt.com) has launched a brand new online portal on interactive story-telling portal Medium, designed to inspire LGBT travellers to find out more about Sweden, its destinations and open-minded Swedish lifestyles. 

The site is part of VisitSweden’s ongoing effort, as one of a handful of national tourist boards to proactively, attract and engage LGBT people. The online hub at www.visitswedenlgbt.com will feature content – editorial, photos and videos, by a range of Ambassadors, both from the UK and Sweden, covering travel inspiration, Arts and culture, food, music, gay and lesbian lifestyles and much more.

Sweden has so much to offer LGBT travellers – urban-nature, unique and exciting things to do, beautiful people – but moreover – an unrivalled, forward-thinking approach to diversity. Same-sex sexual activity was legalized in 1944 and the age of consent was equalized in 1978 – the country has been pioneering when it comes to LGBT rights. Discrimination on the basis of sexual orientation and gender identity has been banned since 1987. Sweden was also the first country in the world to allow transgender persons to a change their legal gender in 1972. This year, Sweden celebrates 7 years of nationwide same-gender marriage, backed overwhelmingly by the Church of Sweden – it’s a magic number 7, as Sweden was the 7th country in the world to afford its LGBT citizens such rights.

All of Sweden’s regional tourism authorities are proud to support the campaign, having worked with VisitSweden on LGBT engagement in travel for the last 5 years.

Stockholm (link: gaylesbian.visitstockholm.com), the (gay) capital of Scandinavia has been driving LGBT travel to the city for 15 years. It was last year crowned “Destination of the Year” at the British LGBT Awards, just before it hosted Eurogames – the world-reknowned gay sporting event. Most recently played host to arguably the best Eurovision Song Contest ever put on. Stockholm is a magnificent on the water, merging deep history to contemporary urban chic. 

Gothenburg (www.gothenburg.com) and West Sweden (link: www.vastsverige.com/en/West-Sweden/) is the closest entry point into Sweden from the UK, just under 2 hours flight and into an intimate, laid-back, super-fun city and its breathtaking surrounding archipelago. Gothenburg is a young, hip city, and hosts of West Pride – a fun, political and super-friendly LGBT festival and will play host, alongside Stockholm to Europride 2018. It is also renowned for its music, with amazing music festivals like Summerburst and Way Out West. It’s also a foodie paradise, with seven Michelin Star restaurants at the high-end (quite possibly the most starred restaurants per capita) and everything from gourmet meatballs to herring-trucks at the other. Just outside the city, a grand and breathtaking archipelago awaits – where lobster safaris, fresh oysters, stunning sunsets and quaint waterside towns abound. You could check out chic gay-owned hotels, or take in a designer sauna, or even get-active with some soft-adventure!

Malmö (www.malmotown.com) and Skåne (www.visitskane.com) shot to fame the last time Sweden hosted the Eurovision Song Contest (yes, they do keep winning). And this eccentric city, just across the bridge from Copenhagen has exploded as an LGBT city-break since. And that bridge, was of course made famous by Scandi-Noir crime series, The Bridge – you can get in touch with your inner Swedish detective here. You can rent a bike and check out the super-sustainable Western Harbour – and a close-up and personal view of the city’s icon, the Turning Torso. In the summer, head down and people-watch at Ribersborg Beach and spend some time unwinding at the Ribersborg Kallbadhus, a heritage bath-house where you sunbathe, sauna and sea-swim in the best way, nude. Malmö is in Skåne county, where rural pursuits abound. Known as the garden of Sweden – you can try Swedish wine here, and taste fresh, Swedish produce unlike anywhere else. It’s landscapes are awe-inspiring, peppered with castles leading into pine forests and beautiful, sandy beaches. 

 

The largest but least populated part of Sweden is Swedish Lapland (www.swedishlapland.co.uk) where it is all about the light. It is the most LGBT-welcoming place in the world to revel in the midnight-sun and in winter, to chase the stunning Aurora Borealis, or Northern Lights. Progressive, diverse and fun – Swedish Lapland is home to some amazing places to stay – from the majestic ICEHOTEL to the spellbinding TreeHotel. It is also home to Sami-Pride, the LGBT festival of the natives of the region – quaint and wonderful at the same time. Kiruna, where in winter your ‘Frozen’ dreams come true, is home to a national ice-hockey team, who a couple of years ago changed their team-strip to rainbow colours in an anti-hate message against Russia ­– they’ve decided to keep the strip in ongoing solidarity with Sweden’s LGBT population.

Some much inspiration and they’re just getting started, so visit the site for year-round inspiration at www.visitswedenlgbt.com

On social media, join the conversation at #SwedenYoureWelcome and Like/Follow us on Facebook (www.facebook.com/visitswedenlgbt) and Twitter (www.twitter.com/visitswedenlgbt)

For more information, contact Uwern Jong at Boutique Marketing. uwern@boutiquemarketing.co.uk / 0203 286 3170

Monday
Sep072015

SWEDEN TO HOST EUROPRIDE 2018

Two cities, one country - for a united Europe open to the world. Stockholm Pride and Gothenburg’s West Pride collaborate to host Europride 2018.
 

The European Pride Organisers Association has decided that Stockholm Pride and West Pride in Gothenburg will host EuroPride in both cities in summer 2018. 

"We’re looking forward to a summer painted with the colors of the rainbow, with a dazzling celebration, discussion and manifesting the equal rights of all people, starting in Gothenburg in June and ending in August in Stockholm. We want to challenge the framework of what a Pride festival is. Every festival is part of a larger battle for the equal rights of all people. By collaborating with other festivals in Sweden and Europe, we’re showing that Pride and the LGBT movement are bigger than each week and city,” say Sandra Ehne, Chairperson of Stockholm Pride, and Laila Poulsen, Chairpeople of West Pride.

The summer of 2018 will be filled with joy, politics and solidarity in Sweden – and the organisers aim to challenge norms and shine a spotlight on LGBT issues and everyone’s right to love who they want and be who they are. In the spirit of collaboration and joining forces, we will place extra emphasis on international solidarity.

“It is with great joy that I welcome EuroPride 2018 to Gothenburg! The rights of LGBT individuals are human rights and human dignity is international. Together, we can make a difference in the world,” says Anneli Hulthén, Mayor of Gothenburg.

Sweden and Stockholm held EuroPride 1998 and 2008. On yet another 10 year anniversary, Sweden has yet another= opportunity to demonstrate how LGBT rights have developed in 20 years, while simultaneously carrying out the 25th EuroPride event – in what is known as one of the most open-minded countries in the world. 

"Stockholm is known worldwide as an open city, and we are happy and proud to welcome EuroPride for the third time. We have the necessary capacity to hold this kind of big event, and I look forward to welcoming visitors from Sweden and the rest of the world to EuroPride 2018,” says Karin Wanngård, Commissioner of Finance in Stockholm.

“I’m thriled that Sweden will have the opportunity to host this globally renowned LGBT celebration in both our largest cities. Stockholm was earlier this year honoured as “Destination of the Year” at the British LGBT Awards as a result of a public vote and we have been doing great work to attract more LGBT people to holiday in Gothenburg and West Sweden. West Pride has grown as an event in which people from the UK travel to and it’s fantastic to have the opportunity to put all of Sweden in the spotlight and highlight what an amazing destination we are for LGBT travellers,” says Gabriel Dorch, of VisitSweden in the UK.

In 2015, EuroPride was held in Riga. In 2016 it will be in Amsterdam and in 2017, EuroPride will stand back for World Pride, which will take place in Madrid.

For more information, interviews, images, please contact UWERN JONG -uwern@boutiquemarketing.co.uk 
Wednesday
Apr292015

STOCKHOLM WINS “DESTINATION OF THE YEAR” AT THE BRITISH LGBT AWARDS 2015

Stockholm is thrilled to announce that after a public jury of over 100,000 votes from the UK’s LGBT community, that the capital of Sweden was awarded “Destination of the Year” at the British LGBT awards. Stockholm faced tough competition from larger European capital cities, including Paris and Amsterdam and also some LGBT-favourites, Gran Canaria, Brighton and Key West, Florida. 

This accolade, dubbed Britain’s “Gay Oscars” and is the UK’s most high-profile gay awards recognises the people and organisations with a track record in promoting equality and diversity and those the gay community has a great affection for. The award honours Stockholm the UK’s favourite gay travel destination this year, celebrating the destination’s ongoing commitment to promoting LGBT tourism.

Christina Guggenberger, who has headed up the Stockholm Gay and Lesbian Network of the Stockholm Visitors Board for over 10 years comments: 

“We thank the British LGBT Awards for this, it is such an honour to be nominated, and to win is truly amazing. All the destinations nominated tonight are winners because they do great work in promoting important LGBT travel, something we are passionate in Stockholm. We believe in absolute diversity in our city and promoting inbound travel is not something we do just because it is good for the tourism economy, but because LGBT equality is something that is really part of our way of life.”

Uwern Jong of Boutique Marketing, who is Stockholm’s LGBT Ambassador across UK and Europe comments further:

“Our ultimate thanks goes to the Great British LGBT public, over a hundred thousand of you who voted for us as your favourite destination. We’ll be so pleased to have you all in Stockholm, especially this year with our Big Gay Stockholm Summer including Stockholm Pride and Eurogames. Tussen Tack! as we say in Swedish. A thousand thank yous to you all and hope to see you in Stockholm later this year!!”

The Stockholm Gay and Lesbian Network, a project within the Stockholm Visitors Board is unique, funded by partners who are passionate about gay and lesbian travel into the city. It works on groundbreaking global campaigns to market and develop Stockholm as an interesting and attractive destination to LGBT travellers.

Stockholm is the place where “narrow streets meets open minds” – a truly gay-welcoming, exciting, adventurous, cultured, trendy, sensual, delicious, social, fun, feminist, and queer destination.

Stockholm has long been attracting LGBT tourists, but it was just a few years ago that targeted campaigns to draw British LGBTs kicked-off, firstly creating interest in the destination for its world-famous Pride celebrations, but then driving more specific all-year-round interest in its sophisticated culture, fashion, food and LGBT lifestyle – and its beautiful and friendly people.

The city is a must-visit – the perfect place for a gay wedding or honeymoon (celebrating six glorious years of equal marriage backed by the Church of Sweden) and this year, proud host to Eurogames, one of the biggest global LGBT events.

For everything you need to know about gay and lesbian Stockholm, visit: gaylesbian.visitstockholm.com

Also follow us on social media at www.facebook.com/gaylesbianstockholm and #outinstockholm 

-ENDS-

For more information, contact Uwern Jong at Boutique Marketing, +44 203 286 3170 or uwern@boutiquemarketing.co.uk

 

Thursday
Nov272014

EUROGAMES STOCKHOLM 2015 UK TOUR

EUROGAMES STOCKHOLM 2015 ON A UK-TOUR IN LONDON, MANCHESTER & BRIGHTON IN EARLY DECEMBER


The Eurogames Stockhom 2015 team will be visiting the UK next week, touching down in London, Manchester and Brighton between 4-7 December. Meet the team, win some free registrations or say hello when we hit No. 5 Greek Street @ Green Carnation in London and Taurus Bar in Manchester*. 

We are thrilled to meet UK's fabulous LGBT sports teams (Team-G(for gay)B) and people as well as the whole British LGBTQ community especially through our collaborationwith Pride Sports, BLAGSS and Out For Sport London. 

"We want to make the UK contingent the largest one at the games –  beating France and Germany. The UK has such great heritage and strength at sports and we know its LGBT teams and individuals will really enjoy Eurogames in Stockholm" says Jakob Jansson, President of EuroGames Stockholm 2015.

 

More news and information about the events on the UK tour:

EuroGames Stockholm 2015 vs. Out For Sport London

EuroGames Stockholm 2015 vs. Team Manchester

* More information about the event in Brighton will be released shortly

http://eurogamesstockholm.com/registration


For more information, pictures or interviews please contact: 

Niklas Torsell, Press Director, EuroGames Stockholm 2015

niklas@eurogamesstockholm.com or +46 (0) 70 897 43 26 

Jakob Jansson, President, EuroGames Stockholm 2015

jakob@eurogamesstockholm.com or +46 (0) 72 727 78 55

---ENDS---

Meet Team EuroGames Stockholm on their first UK stop at No. 5 at Green Carnation on Thursday 4th of December at 6.30 PM.  Together with Out For Sport London we celebrate the start of our tour with a complimentary pree drink for all early guests as well as some awesome chances to win some free registrations. We also off course promise some Swedish treats, although it will remain a surprise until the big night.

Welcome!

EuroGames Stockholm 2015 vs. Out For Sport London

 

  

Friday fun will be in Manchester where Team EuroGames Stockholm together with Pride Sports will join forces with Manchester Pride for a sporty Christmas special at Taurus Bar. The evening will offer great prices in the bar, fundraisers all night for Manchester Pride as well as a Gay Xmas Knockout on Canal Street.

Welcome!

EuroGames Stockholm 2015 vs. Team Manchester

 

Team EuroGames Stockholm UK Tour – Presented by: 

No. 5 at Green Carnation - http://www.greencarnationlondon.com 

Taurus Bar - http://www.taurus-bar.co.uk

Out For Sport London - http://outforsport.wordpress.com

Pride Sports - http://www.pridesports.org.uk

BLAGSS - http://www.blagss.org/

Manchester Pride - http://www.manchesterpride.com

Stockholm Visitors Board - http://gaylesbian.visitstockholm.com

 

Information about EuroGames Stockholm 2015 

EuroGames Stockholm 2015 is among the world's largest LGBTQ-events, founded by the European Gay and Lesbian Sport Federation (EGLSF) in 1992 to combat discrimination, encourage integration, and promote the right to engage in sport, politics and culture - regardless of sexual orientation, gender, religion, age, ethnic origin, political beliefs, or athletic or artistic ability. 

EuroGames Stockholm 2015 is a sports, cultural and political event which will take place between the 5th and 9th of August 2015 and is expected to attract over 5.000 participants and more than 250.000 visitors. Previous host cities include Barcelona, Paris, London and Antwerp.

 

EuroGames Stockholm 2015 is held between Aug 5th- 9th 2015.

Registration for EuroGames Stockholm 2015 is now open at the following link:

http://eurogamesstockholm.com/registration

 

Follow Team EuroGames Stockholm for information, news and updates via:

www.facebook.com/eurogamesstockholm

www.twitter.com/eurogamessthlm

www.instagram.com/eurogamessthlm

Share your stories via the official hashtag #eurogamessthlm

 

FOR MORE INFORMATION ABOUT THE BEAUTIFUL, WELCOMING CITY OF STOCKHOLM, visit:

https://www.facebook.com/gaylesbianstockholm

http://gaylesbian.visitstockholm.com

 

#outinstockholm

Thursday
Jul102014

OH THOSE SUMMER NIGHTS...

It’s the height of summer in the land of the midnight sun and the arctic landscape transforms to a beautiful summer paradise awashed with sunshine, and with so much daylight, not to mention incredible summer weather, this really is the time to get out there, explore and experience what this less-visited and magical part of Sweden has to offer. Not to mention that Sweden is one of the most LGBT-progressive countries in the world, celebrating five years of full gay marriage this year – and even in its provinces, there is a friendly, live and let live attitude. It really is the perfect getaway from the gay city life. So whether you’re with a group of friends off on an adventure, or loved-up and ready to propose, or celebrating your honeymoon, or even a modern family looking for somewhere really unique, take it from us, you’re going to fall in love with Swedish Lapland. Swedish Lapland is a getaway that will move your mind. You can escape the rat race and join our Arctic life all year round, with each season providing something different.

Photo: Nicholas Strom

The Great Outdoors:

You may perceive Swedish Lapland to be something straight out of a scene from Frozen. Fair enough, because in the winter, it is a magical icy wonderland, but in the summer it couldn’t be more different. Picture the setting, beautiful Swedish countryside, glowing landscapes and home to some incredible outdoor activities. Whatever your flavour – pick from sea kayaking, hiking, camping, canoeing, rafting or fishing, we have it all. Jopikgården on the Lulea Archipelago is a breathtaking base to explore and get stuck in.

The Treehotel is a magnificent and once-(maybe twice)-in-a-lifetime experience. You’ve probably seen it on countless Pinterest boards, bucket lists and glossy travel magazines. Set in a pristine forest, in the charming village of Harads, luxury pods appear in the trees like something from a movie – each with its own distinct design that we guarantee will make you gasp out loud. It is just one of those things you have to see to believe. They have also recently opened the Dragonfly, the world’s largest treehouse, serving up locally produced format food. Whilst it’s still like going back into mum’s house and enjoying a home-cooked meal after playing in the tree-house all day, there is something unworldly about it.

A summer BBQ, but not as you know it:

Swedish Lapland is a foodie’s paradise – with locally sourced and prepared culinary delights that will surprise even the most gourmet’d city-slicker. Fresh arctic char, reindeer, elk, bleak roe caviar and cloudberries will whet your appetite just to start. And since the days of the Vikings, the Swedes have been known to be well-travelled, so you’ll see some tasty global influences creeping in with food artistry that could challenge London.

Further information:

www.facebook.com/swedishlapland
www.youtube.com/user/swedishlapland
www.twitter.com/swedishlapland
instagram.com/swedishlapland

FOR MORE INFORMATION AND IMAGERY, contact Uwern Jong @ Boutique Marketing - uwern@boutiquemarketing.co.uk - +44 203 286 3170