Entries in Swedish Lapland (2)

Thursday
Jul102014

OH THOSE SUMMER NIGHTS...

It’s the height of summer in the land of the midnight sun and the arctic landscape transforms to a beautiful summer paradise awashed with sunshine, and with so much daylight, not to mention incredible summer weather, this really is the time to get out there, explore and experience what this less-visited and magical part of Sweden has to offer. Not to mention that Sweden is one of the most LGBT-progressive countries in the world, celebrating five years of full gay marriage this year – and even in its provinces, there is a friendly, live and let live attitude. It really is the perfect getaway from the gay city life. So whether you’re with a group of friends off on an adventure, or loved-up and ready to propose, or celebrating your honeymoon, or even a modern family looking for somewhere really unique, take it from us, you’re going to fall in love with Swedish Lapland. Swedish Lapland is a getaway that will move your mind. You can escape the rat race and join our Arctic life all year round, with each season providing something different.

Photo: Nicholas Strom

The Great Outdoors:

You may perceive Swedish Lapland to be something straight out of a scene from Frozen. Fair enough, because in the winter, it is a magical icy wonderland, but in the summer it couldn’t be more different. Picture the setting, beautiful Swedish countryside, glowing landscapes and home to some incredible outdoor activities. Whatever your flavour – pick from sea kayaking, hiking, camping, canoeing, rafting or fishing, we have it all. Jopikgården on the Lulea Archipelago is a breathtaking base to explore and get stuck in.

The Treehotel is a magnificent and once-(maybe twice)-in-a-lifetime experience. You’ve probably seen it on countless Pinterest boards, bucket lists and glossy travel magazines. Set in a pristine forest, in the charming village of Harads, luxury pods appear in the trees like something from a movie – each with its own distinct design that we guarantee will make you gasp out loud. It is just one of those things you have to see to believe. They have also recently opened the Dragonfly, the world’s largest treehouse, serving up locally produced format food. Whilst it’s still like going back into mum’s house and enjoying a home-cooked meal after playing in the tree-house all day, there is something unworldly about it.

A summer BBQ, but not as you know it:

Swedish Lapland is a foodie’s paradise – with locally sourced and prepared culinary delights that will surprise even the most gourmet’d city-slicker. Fresh arctic char, reindeer, elk, bleak roe caviar and cloudberries will whet your appetite just to start. And since the days of the Vikings, the Swedes have been known to be well-travelled, so you’ll see some tasty global influences creeping in with food artistry that could challenge London.

Further information:

www.facebook.com/swedishlapland
www.youtube.com/user/swedishlapland
www.twitter.com/swedishlapland
instagram.com/swedishlapland

FOR MORE INFORMATION AND IMAGERY, contact Uwern Jong @ Boutique Marketing - uwern@boutiquemarketing.co.uk - +44 203 286 3170

Wednesday
Nov062013

ICE DAY FOR A WHITE WEDDING

WIN YOUR GAY-WEDDING AT THE ICEHOTEL

VisitSweden UK launches LGBT specific pages on Facebook and Twitter

To celebrate the UK’s Marriage (Same-sex) Act finally coming into law in 2014, ICEHOTEL in partnership with Discover-the-World and VisitSweden UK are offering same-sex couples a once in a lifetime, truly intimate, personalised wedding at the ICEHOTEL in Sweden. 

This fantastic giveaway coincides with the launch of VisitSweden’s LGBT tourism presence on social networking sites Facebook and Twitter. The pages aim to provide fans and followers with up to date information on what’s hot for LGBT tourists to Stockholm, Gothenburg, West Sweden, Malmo, Skane and Swedish Lapland. 

The prize, sponsored by Swedish Lapland specialists Discover-the-World and ICEHOTEL includes charter-flights for 2, 3 complimentary nights at ICEHOTEL (including one night’s stay in a unique ice room), a personalised wedding consultation with ICEHOTEL’s wedding concierge and some amazing added extras to make your celebration truly special. Discover-the-World will arrange your flight on their special charter and can also help book in any guests that you want to share your special day with at preferential rates.

Couples from all over the world come to Jukkasjärvi to pledge their love for each other. Already married or civil-partnered couples come to ICEHOTEL to have their union blessed in the celestially beautiful ‘ice church’ rebuilt each year (as is the hotel itself) by a different artist in the icy landscape. The serenity, purity and on-off design beauty of this setting make wedding vows and memories all the more lasting.

The wedding night can also be something truly special. Couples can spend the night surrounded by artwork made of ice and snow, by artists from all over the world who are not professional ice sculptors, but architects, graphic designers and film-directors. In the morning you will be awakened with a cup of hot lingonberry juice.

At the ICEHOTEL it never gets colder than –5 to -8ºC, regardless of the fact that the outdoor temperature sometimes drops down to -30º. You sleep in a thermal sleeping bag on a bed built by ice blocks, a wooden frame, mattress and it is topped with reindeer skins. It is rebuilt each winter from scratch, reincarnated into a new design by a different creator.

To enter, link to www.visitswedenlgbt.com

The VisitSweden twitter page is @visitswedenlgbt

More about Discover-the-World and ICEHOTEL at www.icehotel.co.uk

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FOR MORE INFORMATION, INTERVIEWS and ACCESS TO WEB AND PRINT RESOLUTION IMAGERY, contact UWERN JONG at BOUTIQUE MARKETING – uwern@boutiquemarketing.co.uk / 0203 286 3170