Entries in Visit Sweden (7)





VisitSweden UK launches new LGBT travel inspiration portal

For more information, contact Uwern Jong at Boutique Marketing. uwern@boutiquemarketing.co.uk / 0203 286 3170

Eurovision Song Contest darlings, Sweden (link: www.visitswedenlgbt.com) has launched a brand new online portal on interactive story-telling portal Medium, designed to inspire LGBT travellers to find out more about Sweden, its destinations and open-minded Swedish lifestyles. 

The site is part of VisitSweden’s ongoing effort, as one of a handful of national tourist boards to proactively, attract and engage LGBT people. The online hub at www.visitswedenlgbt.com will feature content – editorial, photos and videos, by a range of Ambassadors, both from the UK and Sweden, covering travel inspiration, Arts and culture, food, music, gay and lesbian lifestyles and much more.

Sweden has so much to offer LGBT travellers – urban-nature, unique and exciting things to do, beautiful people – but moreover – an unrivalled, forward-thinking approach to diversity. Same-sex sexual activity was legalized in 1944 and the age of consent was equalized in 1978 – the country has been pioneering when it comes to LGBT rights. Discrimination on the basis of sexual orientation and gender identity has been banned since 1987. Sweden was also the first country in the world to allow transgender persons to a change their legal gender in 1972. This year, Sweden celebrates 7 years of nationwide same-gender marriage, backed overwhelmingly by the Church of Sweden – it’s a magic number 7, as Sweden was the 7th country in the world to afford its LGBT citizens such rights.

All of Sweden’s regional tourism authorities are proud to support the campaign, having worked with VisitSweden on LGBT engagement in travel for the last 5 years.

Stockholm (link: gaylesbian.visitstockholm.com), the (gay) capital of Scandinavia has been driving LGBT travel to the city for 15 years. It was last year crowned “Destination of the Year” at the British LGBT Awards, just before it hosted Eurogames – the world-reknowned gay sporting event. Most recently played host to arguably the best Eurovision Song Contest ever put on. Stockholm is a magnificent on the water, merging deep history to contemporary urban chic. 

Gothenburg (www.gothenburg.com) and West Sweden (link: www.vastsverige.com/en/West-Sweden/) is the closest entry point into Sweden from the UK, just under 2 hours flight and into an intimate, laid-back, super-fun city and its breathtaking surrounding archipelago. Gothenburg is a young, hip city, and hosts of West Pride – a fun, political and super-friendly LGBT festival and will play host, alongside Stockholm to Europride 2018. It is also renowned for its music, with amazing music festivals like Summerburst and Way Out West. It’s also a foodie paradise, with seven Michelin Star restaurants at the high-end (quite possibly the most starred restaurants per capita) and everything from gourmet meatballs to herring-trucks at the other. Just outside the city, a grand and breathtaking archipelago awaits – where lobster safaris, fresh oysters, stunning sunsets and quaint waterside towns abound. You could check out chic gay-owned hotels, or take in a designer sauna, or even get-active with some soft-adventure!

Malmö (www.malmotown.com) and Skåne (www.visitskane.com) shot to fame the last time Sweden hosted the Eurovision Song Contest (yes, they do keep winning). And this eccentric city, just across the bridge from Copenhagen has exploded as an LGBT city-break since. And that bridge, was of course made famous by Scandi-Noir crime series, The Bridge – you can get in touch with your inner Swedish detective here. You can rent a bike and check out the super-sustainable Western Harbour – and a close-up and personal view of the city’s icon, the Turning Torso. In the summer, head down and people-watch at Ribersborg Beach and spend some time unwinding at the Ribersborg Kallbadhus, a heritage bath-house where you sunbathe, sauna and sea-swim in the best way, nude. Malmö is in Skåne county, where rural pursuits abound. Known as the garden of Sweden – you can try Swedish wine here, and taste fresh, Swedish produce unlike anywhere else. It’s landscapes are awe-inspiring, peppered with castles leading into pine forests and beautiful, sandy beaches. 


The largest but least populated part of Sweden is Swedish Lapland (www.swedishlapland.co.uk) where it is all about the light. It is the most LGBT-welcoming place in the world to revel in the midnight-sun and in winter, to chase the stunning Aurora Borealis, or Northern Lights. Progressive, diverse and fun – Swedish Lapland is home to some amazing places to stay – from the majestic ICEHOTEL to the spellbinding TreeHotel. It is also home to Sami-Pride, the LGBT festival of the natives of the region – quaint and wonderful at the same time. Kiruna, where in winter your ‘Frozen’ dreams come true, is home to a national ice-hockey team, who a couple of years ago changed their team-strip to rainbow colours in an anti-hate message against Russia ­– they’ve decided to keep the strip in ongoing solidarity with Sweden’s LGBT population.

Some much inspiration and they’re just getting started, so visit the site for year-round inspiration at www.visitswedenlgbt.com

On social media, join the conversation at #SwedenYoureWelcome and Like/Follow us on Facebook (www.facebook.com/visitswedenlgbt) and Twitter (www.twitter.com/visitswedenlgbt)

For more information, contact Uwern Jong at Boutique Marketing. uwern@boutiquemarketing.co.uk / 0203 286 3170



Two cities, one country - for a united Europe open to the world. Stockholm Pride and Gothenburg’s West Pride collaborate to host Europride 2018.

The European Pride Organisers Association has decided that Stockholm Pride and West Pride in Gothenburg will host EuroPride in both cities in summer 2018. 

"We’re looking forward to a summer painted with the colors of the rainbow, with a dazzling celebration, discussion and manifesting the equal rights of all people, starting in Gothenburg in June and ending in August in Stockholm. We want to challenge the framework of what a Pride festival is. Every festival is part of a larger battle for the equal rights of all people. By collaborating with other festivals in Sweden and Europe, we’re showing that Pride and the LGBT movement are bigger than each week and city,” say Sandra Ehne, Chairperson of Stockholm Pride, and Laila Poulsen, Chairpeople of West Pride.

The summer of 2018 will be filled with joy, politics and solidarity in Sweden – and the organisers aim to challenge norms and shine a spotlight on LGBT issues and everyone’s right to love who they want and be who they are. In the spirit of collaboration and joining forces, we will place extra emphasis on international solidarity.

“It is with great joy that I welcome EuroPride 2018 to Gothenburg! The rights of LGBT individuals are human rights and human dignity is international. Together, we can make a difference in the world,” says Anneli Hulthén, Mayor of Gothenburg.

Sweden and Stockholm held EuroPride 1998 and 2008. On yet another 10 year anniversary, Sweden has yet another= opportunity to demonstrate how LGBT rights have developed in 20 years, while simultaneously carrying out the 25th EuroPride event – in what is known as one of the most open-minded countries in the world. 

"Stockholm is known worldwide as an open city, and we are happy and proud to welcome EuroPride for the third time. We have the necessary capacity to hold this kind of big event, and I look forward to welcoming visitors from Sweden and the rest of the world to EuroPride 2018,” says Karin Wanngård, Commissioner of Finance in Stockholm.

“I’m thriled that Sweden will have the opportunity to host this globally renowned LGBT celebration in both our largest cities. Stockholm was earlier this year honoured as “Destination of the Year” at the British LGBT Awards as a result of a public vote and we have been doing great work to attract more LGBT people to holiday in Gothenburg and West Sweden. West Pride has grown as an event in which people from the UK travel to and it’s fantastic to have the opportunity to put all of Sweden in the spotlight and highlight what an amazing destination we are for LGBT travellers,” says Gabriel Dorch, of VisitSweden in the UK.

In 2015, EuroPride was held in Riga. In 2016 it will be in Amsterdam and in 2017, EuroPride will stand back for World Pride, which will take place in Madrid.

For more information, interviews, images, please contact UWERN JONG -uwern@boutiquemarketing.co.uk 


Summer in Stockholm, the Capital of Scandinavia is guaranteed to excite travellers from all backgrounds; but this year, gay and lesbian visitors will experience an exhilarating ‘BIG GAY SUMMER’, kicking-off with the ever growing STOCKHOLM PRIDE and extending into EUROGAMES, one of the world’s largest LGBT sporting festivals and landmark events in the global LGBT calendar.

Stockholm, a breathtakingly beautiful capital city is built on 14 islands connected by 57 bridges. Its stunning buildings (and people), fresh air and proximity to the water makes it a wonderful place to spend the extra long summer days. Take what you want from Stockholm: the exciting, cultured, adventurous, trendy, sensual, delicious, social, fun; many people say it, but Stockholm really does have something for everyone – we guarantee you will fall in love with the city and long to return.
Stockholm is a truly open-minded and diverse capital city, making it a perfect destination for gay and lesbian travellers. It is also a wonderful holiday destination for modern families. Also, the city is celebrating 6 glorious years of equal marriage, backed by the Church of Sweden, so making it a perfect setting for gay and lesbian weddings and honeymoons.

The Stockholm Gay and Lesbian Network, a project within Stockholm Visitors Board is unique – funded by partners who are passionate about gay and lesbian travel into the city – and arguably the only network of its kind in the world. It works on groundbreaking global campaigns to market and develop Stockholm as an interesting and attractive destination to LGBT travellers.

For the latest updates on gay and lesbian Stockholm, news from members of the network and LGBTQ voices from the city, visit gaylesbian.visitstockholm.com
For more detailed press information on things to do in the city, shopping, food and drink and events, visit our press room: visitstockholm.com/press
For further press information, press-trips and latest news about gay and lesbian Stockholm: Uwern Jong, Boutique Marketing, uwern@boutiquemarketing.co.uk 

EuroGames is among the world’s largest LGBTQ-events (held just 3 times each decade), founded by the European Gay and Lesbian Sport Federation (EGLSF) in 1992 to combat discrimination and promote the right to engage in sport, politics and culture - regardless of sexual orientation, gender, religion, age, ethnic origin, political beliefs, or athletic or artistic ability.
EuroGames Stockholm is expected to attract over 5,000 participants and more than 250,000 visitors. Previous host cities include Barcelona, Paris, London and Antwerp. The games will feature an exciting range of events, both sporting and cultural.

Its Sporting Ambassadors include Swedish National Football team player and QX LGBTQ Person of the Year, Nila Fischer, fellow team-mate Victoria Sandell Svensson, German National Football Player Thomas Hitzperger and and Swedish National Handball player Tobias Karlsson. Other equally important Ambassadors include actress and transgender activist Aleksa Lundberg, politician Birgitta Ohlsson, and Artist Lars Lerin.
05 August – 09 August 2015 | www.eurogamesstockholm.com #eurogamessthlm

Stockholm Pride is the biggest of all the Nordic Pride festivals and an event that draws LGBTQ people from across the world to sample its atmosphere. A pioneer in innovative ideas for the LGBTQ community, Stockholm Pride features an action packed, week-long festival and celebration of all things LGBTQ.
27 July – 01 August 2015 | www.stockholmpride.org #stockholmpride



Do you remember “Crying at the Discotheque” when Alcazar broke up?

Well they’re back for what promises to be the "shows of all shows" in Gothenburg early next year. 

Alcazar, the Swedish Eurodance group, one of Sweden’s most successful international music groups and self-billed disco gods are back with DISCO DEFENDERS - a super show filled with glitz, glamour and disco classics from the past and present – expect some of the world’s most famous disco classics interspersed with Alcazar’s amazing hit parade – and all this at the fun-packed Liseberg, Gothenburg’s awesome amusement park. The show is a fun-filled celebration of humour, drama and mystery (all out camp) and the audience is invited to party along. Set in the park’s Rondo, this is a completely unique dinner-show concept – and at the end of the night, the Rondo will be transformed into an all-out disco-nightclub where punters can dance into the night. 

The show premieres on 12th February 2015 and plays every Thursday and Saturday, running right through the Spring – perfect for disco-diva travellers looking for an authentically dancey Swedish disco experience.


Did you know that Sweden is the world’s 3rd largest exporter of music - just behind the USA and UK – which is just downright crazy considering its relatively small population. 

What many people don’t realise that Sweden’s second city, Gothenburg is actually one of the world’s music capitals and at the very heart of Europe’s festival scene. Whilst you may have heard of Spain’s shout-it-out-loud, swimwear-clad Benacassim, or the more intimate, arty Soundwave in Crotia, those who are really in the know head to Gothenburg for the real sound of Europe – featuring music festivals like Way Out West and electronic music special Summerburst.

And everyone who is anyone in music plays in Gothenburg; this year’s Way Out West featured the almighty Scandinavian powerhouse collaboration that is Royksopp featuring Robyn… not to mention Outkast, Queens of the Stone Age, Janelle Monae, Iconopop and Neneh Cherry among a host of other huge homegrown and international names. It’s like the best gay Pride line-up ever dreamt up.

And speaking of gay Pride, the festival season always kicks off with West Pride in May, an intimate, community minded and seriously fun LGBTQ Pride festival, drawing gay people from all over the country. The festival is unique as it is deeply rooted in art and culture.

If electronic music is your thing, Summerburst this year featured Tiesto and David Guetta among some huge names in that world and usually, it is the same weekend as West Pride – cementing the last weekend in May as the gateway to the Swedish summer. And what more can you ask for? Long summer days, a breathtaking setting on the archipelago and gorgeous ‘Gothenburgers’ getting their suntans on, enjoying the sunshine; they’re an amazing looking bunch of people.

But what is it that makes this city so deeply rooted in music? In a recent interview with the Huffington Post, Phillip Ekström of the critically acclaimed band The Mary Onnetes summed it up perfectly. He said that Gothenburg is all about music, and music in Gothenburg is Art. The city sees music more like art that anywhere else, delivering huge variety and a sound that is truly unique, alternative and vivid.


For the very latest goings-on, music, inspiration on places to stay and low-down on gay-friendly Gothenburg, check out www.goteborg.com/en

Direct flights operate between the UK and Gothenburg, around 2 hours’ flight, Gotheburg is the closest major Swedish city to the UK. Flights available on bmi regional, Ryanair, Norwegian and SAS.


About Disco Defenders

Every Thursday and Saturday, 12 Feb 2015 to Spring
Director: Edward af Sillen
Produced by: 2E LIVE and glass & Co. 



For more information, please contact Uwern Jong at Boutique Marketing - uwern@boutiquemarketing.co.uk - +44 203 286 3170



THOUSANDS OF SWEDES SING RUSSIAN NATIONAL ANTHEM in the Stockholm Olympic Stadium, in support of Russian LGBT people. A film project, called LIVE AND LET LOVE, is a Swedish contribution to the debate concerning LGBT, human rights and the winter games in Sochi, Russia.

Director and conductor of the project, Sean Kelly, is in London, UK, Jan 30th through Feb 1st, to premier the film and interview with CNN.

In summer 2013, newspapers and TV news programs, more and more frequently, told the stories of how the situation for LGBT people in Russia had become increasingly frightening, dangerous and desperate. Young teens had been abducted, forced to perform fellatio on bottles, being filmed and then published on YouTube, to be ridiculed and laughed at publically. Even though their perpetrators were showing their faces in the videos, the Police did nothing. The public opinion in Russia is moving towards more discriminating for LGBT people, and the Russian legislators are too. A law that prohibits “gay propaganda” was passed in the Duma. In effect this means that schools are not allowed to teach about homosexuality, gay couples can’t even hold hands publically without facing the police enforcement or being abused by citizens. Freedom of speech is gone. People are being forced to live in the closet.

Other laws were planned, but not passed yet, such as the one where the Russian state is given the right to remove a child from its home, if the parents are not straight. We who made the film LIVE AND LET LOVE were all saddened and upset about what was happening and decided to protest. The Russian Anthem is one of the world’s most beautiful anthems, filled with pride, melancholy and strength to show the true sentiment of the Russian people. Although not every Russian feels proud when they hear it.

For many Russians the song has been a symbol of oppression. However, the lyrics of the song were changed in year 2000 and in 2009 a poll showed that 56% of respondents felt proud when hearing the anthem, and that 81% liked it. Still there are many people of Russia, who are not able to sing the song with pride, among them many millions of LGBT people. It is their anthem too, but the state is criminalizing their lives.

Being a singer as well as a choir conductor Sean Kelly, the initiator of the project, suggested protesting using the Russian National Anthem, making it a proud song for people of all colour and orientation. Singing for those who can’t.

A website was set up with lyrics, sheet music and mp3-files for people to practice to. Choirs of Stockholm were contacted and asked to join. A Facebook event was created that thousands of people liked and shared, ending up with 2000 people joining in the Olympic Stadium of Stockholm on the 6th of October 2013. (Where the Olympic summer games were held in 1912). The song was filmed and has been edited to a short film of 4 min.

In the film, people of all colours and orientation are gathering. We see gay couples, straight couples, best friends and rainbow families. And the thousands of allies to the idea that being LGBT is perfectly normal and should be embraced fully by the people.

The rainbow flag is not forbidden in the Olympic Stadium of Stockholm; on the contrary, and we were more than welcomedby the City of Stockholm, owner of the Stadium. The LGBT issue has finally become an issue of human right and since the LGBT community percent wise is so small, it is absolutely necessary to have allies who will fight for the human rights for LGBT. This is happening in many countries, which is great news, however many countries are moving in the opposite direction. Russia being one of them.

People around the world are encouraged to create their own rainbow version of the Russian National Anthem and publish on YouTube. The anthem becomes a rainbow anthem.

For more information, visit www.liveandletlove.se Press login: let love
CONTACT and interviews: info@liveandletlove.se, Sean Kelly phone: +46 73 642 71 00


About Gay and Lesbian Stockholm

Stockholm is this year’s hottest citybreak destination. Just a short flight away, this fabulous city is stylish, fun and has a world of options for gay and lesbian visitors.

To get the inside track on what’s hot in gay and lesbian Stockholm, LIKE us on facebook or subscribe to our blog today. By doing so, you’ll also hear about chances to win flights and accommodation to this amazing city.

FACEBOOK: facebook.com/gaylesbianstockholm

STOCKHOLM G&L BLOG: gaylesbian.visitstockholm.com

For more information about gay and lesbian Stockholm, including images, interviews and press-trip requests please contact UWERN JONG at Boutique Marketing. uwern@boutiquemarketing.co.uk / +44 203 286 3170


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