A pink Christmas for LGBT visitors to Stockholm



 PHOTO: Henrik Trygg

Stockholm has an excellent reputation among international LGBT travelers, and has been ranked in the past few years as one of the world’s gay-friendliest destinations. In conjunction with "Pink Christmas Week| in Stockholm, Stockholm Visitors Board and VisitSweden will be focusing on a social media competition to appeal to potential LGBT visitors/travellers.

“Pink Christmas is an annual highlight in Stockholm, with a number of Christmas events. We hope to use the campaign ‘A Pink Christmas’ to highlight the fact that Stockholm has tons to offer gay and lesbian travellers during the Christmas season, too,” says Christina Guggenberger, project manager of the Stockholm Gay & Lesbian Network in Stockholm Visitors Board.

The Pink Christmas campaign can be found at and is based on a contest in which the prize is a trip to Stockholm. With themes such as Charge, Refresh and Recharge, the city hopes to feature how Stockholm’s offering can fulfill dreams of travel. The contest will take place over the three-week period from October 29–November 19, 2013.

Pink Christmas Week will be from December 9–15 in Stockholm, and is organized by Stockholm Gay Life. Over the course of the week, there will be Christmas markets, concerts and pink offerings at gay bars and clubs, as well as lectures and the Rainbow Fund’s prize presentation. One of the highlights will be the crowning of Lucia, followed by a "Pink Lucia" procession through parts of the city, culminating in a big party (of course!)

For further information please contact: UWERN JONG, Boutique Marketing - - 020 3286 3170

The Stockholm Gay & Lesbian Network is a partner-based project within Stockholm Visitors Board, which works to market and develop Stockholm as an interesting and attractive destination for the LGBT segment. Stockholm Visitors Board (SVB) is the official visitors bureau of Stockholm. SVB works on a long-term basis with the marketing and development of Stockholm and the Stockholm Region as a travel destination. SVB is a Subsidiary of Stockholm Business Region and is owned by the City of Stockholm.




Anti-bullying charity’s 2nd annual fundraiser at the Café de Paris on Thursday 24 October

Jimmy Somerville confirmed as headline act 

Diversity Role Models’ fundraising carnival, sponsored by BNP Paribas, will be returning for its second year on Thursday 24 October.  Taking place at the Café de Paris, with a spectacular line-up of prizes, acts and entertainment in store, it’s set to be even better than last year’s event, when celebrity guests and performers such as Alison Moyet, Sue Perkins and Boy George mingled with the guests to raise £76,000 for the charity.  And with Amy Lamé hosting, it’s sure to be a riot!

This year, those lucky enough to attend will enjoy a host of acts, the most notable of which are Jimmy ‘Don’t Leave Me This Way’ Somerville, who will be singing his greatest hits to an appreciative crowd, and the fabulous Globe Girls, who have previously wowed the likes of Elton John and Naomi Campbell with their sophisticated take on drag complete with extravagant wigs, handmade costumes and killer heels!

Returning this year in his role as auctioneer extraordinaire, Christopher Biggins will be putting a fabulous range of prizes under the hammer:

  • Jacob Kenedy and Victor Hugo’s Bocca di Lupo is the setting for one of the prizes, where 20 guests will enjoy an array of delectable Italian small plates and wines while catching up with none other than guest speaker, Gareth Thomas. 
  • Dinner at Heston Blumenthal will also be playing host to two lucky Carnival guests who will be dining on the chef’s typically quirky creations (meat fruit anyone?) matched with wine.
  • Swedish Lapland is the backdrop for another of the spectacular prizes which will see two guests staying in the lap (no pun intended) of luxury at the legendary Ice Hotel for three nights, one of which will be in one of the famous ice rooms wrapped in fur blankets. The all-inclusive trip will also feature a magical tour of the Northern Lights by snowmobile.
  • For those who prefer sunnier climes, there’s a long weekend to be won at a private residence in the South of France. Featured in the top magazines such as Vogue, Conde Nast Traveller and Tatler, La Fraissinède, is an exceptional country retreat set in 120 acres of spectacular grounds in the French Languedoc. With only six bedrooms in the entire property, this is the ultimate prize for anyone in need of some R&R.
  • Art aficionados are also in for a treat. There’s an original black and white lithograph of Picasso’s ‘Eveil’, one of a series created to accompany poems by Sappho, while the world-renowned artist, Andrew Salgado will be creating a bespoke piece for the night. Maggi Hambling has also offered up her talents for the cause and will be donating a piece from her collection.
  • Olympic fever may have died down now, but we’ve got the perfect boost in the form of a bona fide Olympic Torch donated by British rower and 2012 Olympic gold medallist, Katherine Grainger. And for those needing a reminder of Murray’s Wimbledon win, there’s also a signed t-shirt from the man himself. Prefer watching the tennis to collecting memorabilia? How about a private box for 14 people to watch the ATP tournament?
  • Clare Balding is also getting in on the act with two tickets to her live show followed by a trip to the green room to catch up with her and other celebrity guests.

Leading vodka brand, Grey Goose are in charge of drinks, so expect some extremely well-crafted cocktails to be flowing all night, while a vast selection of canapés and bowl food will be on offer to soak them up!

All proceeds of the night will go towards ensuring Diversity Role Models can deliver their programme to as many young people as possible and work towards a world in which homophobic bullying is a thing of the past.

Tickets are already selling very fast so don’t delay. To book ticket for this year’s event go to  It’s sure to be a night to remember.


Notes to Editors

LGBT students are three times more likely to attempt suicide. Seven out of ten lesbian and gay young people say homophobic bullying affects their school work and many have skipped school because of it. One in six has been subjected to death threats, and 52% have heard homophobic comments from teachers and school staff.

Diversity Role Models (“DRM”)

Since its formal launch in the House of Commons in November 2011, DRM has become one of the UK’s most important anti-bullying charities. DRM has already delivered over 265 pro-diversity workshops to over 5,000 pupils using 74 trained role models, communicating directly with students of all ages, using positive role models to counter negative stereotypes based on sexuality.  Of these 5,000 pupils, 92% indicated that they would treat a Lesbian, Gay, Bisexual or Transgender (LGBT) person better after the workshop, while 90% indicated that they would use the word ‘gay’ as a derogatory term less in the future. In addition, after the workshops, only 1% said they would stop being friends with someone who told them they were compared to 15% before the workshops started.

Please see some footage showing our work and our Role Models via the following links:

Or please visit and our Diversity Role Models Facebook page.

FOR MORE INFO, contact Navah Bekhor:


FIERCE and MAD join forces to make a difference

What happens when you put Fierce and MAD together? A match made in bingo heaven!

For more information, logos, images and interviews, please contact UWERN JONG at Boutique Marketing - +44 203 286 3170 - 

FierceBingo, is very proud to announce that it has entered into an agreement with the Make A Difference Trust, in line with its mission to help and support the LGBT community.

FierceBingo has filled an otherwise untapped niche by bringing you the world’s first gay online bingo portal, with fantastic online games for LGBT people, as well as a safe and monitored chat room (Fierce Chat)  to get the community talking. There are regular exciting promotions and giveaways to reward you for your support, and welcome bonuses to grab your attention.

“Gay bingo has long been a medium for fundraising for the LGBT community. When we first set up FierceBingo, we wanted to make sure that we did what we could to give back to a worthy and relevant cause. It is therefore with great pride that we can confirm an agreement between FierceBingo and the Make A Difference Trust whereby Fierce will donate 3% of its monthly profits to MAD.

The Make A Difference Trust works to bring together the British Entertainment community and its audiences to raise funds to support people living with HIV and AIDS, and those in the entertainment industry facing hardship as a result of a long-term medical condition.”


The Make A Difference Trust has various programmes set up to support those in need, many of which target the LGBT community.

> The Crisis Fund – Set up to support those in the entertainment industry, living with HIV and experiencing health related poverty which impacts on their ability to maintain employment.

> The Next Stage Programme – Working alongside existing statutory services to support people back into work after long-periods of ill health.

> ACT Now! – Be Aware, Take Control, Get Tested Now! provides sexual health information, prevention supports such as condoms and information on PEP across the UK through theatres, dance studios and rehearsal spaces. The programme particularly targets LGBT and MSM groups.

> Are You Positive? – The charities education programme for schools, asking the difficult questions and getting people talking about the personal and social issues related to HIV

> Internationally The Make A Difference Trust works in southern Africa where it provides programming in: Food Security, Orphan Care, Education and Income Generation Programming, and has recently funded its 14,000th child with educational supports.

All of the programmes make a huge difference in the lives of those they assist on a daily basis.

Giving back and supporting our community is extremely important to us, and it gives us great joy knowing that we will be able to help fund the above programmes for LGBT individuals from the proceeds of the online bingo games that are played at FierceBingo.


For more information, logos, images and interviews, please contact UWERN JONG at Boutique Marketing - +44 203 286 3170 -



Malmö, a city reveling in the limelight of arguably the gayest music event in the world - the Eurovision Song Contest - has upped its game in welcoming gay and lesbian visitors, establishing itself as credible travel destination for LGBT people even after the quirky song contest has passed.

Besides the obvious and varied choices of gay and gay-friendly things to do (and weʼve provided a quick list of whatʼs in for LGBT people visiting the city at the end of this release), Malmö is the perfect citybreak choice for the discerning LGBT visitor because thereʼs so much more on offer in the heart of the city, let alone it being the gateway to the beautiful Skâne region.



Malmö is a great choice for those interested in cruising small art galleries. From local artists to international exhibitions, galleries like Kret, Galleri Rostrum and Makeriet offers something for everyone. 

The big news this summer, however is Malmö Nordic, the city’s major art initiative for 2013, a contemporary art event that opened earlier this month and runs through the summer until August 18th. Everyone from Malmö’s big art institutions to artist-run private galleries and public workshops are taking part, interpreting the theme and making their own contribution in the spirit of dynamism and diversity.


Malmö is the city for foodies… home to the gourmet district of Mollenvangstorget (affectionally known to locals as Mollan), a live open-air market with shops and restaurants catering to every tastes from every country in the world.

But the most talked-about restaurant in the city is the strangely named Bastard – with a trendy yet cozy bistro atmosphere, focus on fresh product and nose-to-tail approach to dining. A meat-lover’s paradise. What’s in the name? Well you’ll have to go and find out for yourself, but it just goes to show that the people of Malmö do have a sense of humour!



Malmö is known across the nation for its design culture and there are some really exciting places to hunt down pieces for your home. Check out Ohlsson and Gerthel and Formargruppen. But equally, this is the independent shopper’s mecca… in the area around the square Davidhallstorg you’ll find some of the trendiest and chic-est shops - among them is Tjallamall – a haven of all things vintage, plus some unique, hand-made single-pieces by the city’s up and coming designers.

And if bargain-hunting is more your style, don’t forget to drop into one of the city’s fleamarket. You’ll find one every Sunday at Drottningtorget.



Malmö is a city with an intimate vibe – similar to Brighton, with its seafront location, modern architecture and diverse community. But ultimately, it is affordable, a vibrant city offering great value for money. You can stay in the city for under £100 a night in some comfortable digs, including the Rica Hotel and Master Johan.


For more specific things to do in Malmo, and updated shop, restaurant and art listings, please contact or visit the official tourist website at


Hereʼs whatʼs in for LGBTs in Malmo..




One of Malmoʼs premier gay clubs Find out more at:



Cabaret Moulin

One of the best drag shows in Sweden, taking place just once a month at the Tango




Chez Madame

When (if) you’re all partied out, try out this gay-friendly eco-cafe in the heart of Malmo.


Moccasin Mat & Vin

A gay-friendly restaurant , delightfully combining simple food and luxurious cocktails, this is a versatile venue for all tastes.



From April 25th, Gothenburg’s staple, the Bee Kök & Bar will open as Malmö's newest gay venue. You will find it at Södra Förstadsgatan, this "straight-friendly" gay restaurant the food is great and the atmosphere unique, with alfresco dining options



Ryanair flies from daily from London Stansted to Malmo Sturup with a journey time of just under two hours.





WWW.FIERCEBINGO.COM launches in the UK

The people have asked for it, and we are obliging. Fierce Bingo, the world’s first online gay bingo website has arrived! With the onset of more and more online access, there has been a call from gay and lesbian online gamers and more fun for the gay community. Fierce Bingo is the only site that caters for bingo for the LGBT community, as well as other internet games and opportunities to win.

At Fierce Bingo you will could win fabulous prizes whilst having cracking fun competing to be the first one to get Bingo - whilst relaxing in the comfort of your own home! 



There is an absolutely fantabulous Grand Opening Bonus of 300% for you when you sign up; this means that you deposit only £10 and play with £40! How’s that for an offer you can't refuse?

Apart from the Grand Opening Bonus, Fierce Online Gay Bingo is also offering a Welcome Bonus and some exciting and very peachy promotions in the opening week or two. 

A 10-day VIP Caribbean Getaway holiday for two, including £1,000 cash spending money is just the ticket. Think of how jealous your friends will be when you come back home with a gorgeous tan! Take the Big Apple by storm and sashay your way down 5th Avenue, New York with $10,000 in your pocket when you win our NYC Shopping Spree!



Call it Happy Hour or call it Gay Hour, but make sure you are online on a Monday between 16:00 and 18:00. Win double points, take part in the pub quizzes in the Nifty Ninety Room, and enjoy a 100% bonus on all of your deposits.

Other gay online bingo games on offer include Grab a Hand, where you can win a £1,000 Jackpot on the 1st of every month; Bingo Lucky no 7 with a £777 jackpot; Mystic £555, in which 90 crystal balls hold your fortune (aren’t you the lucky one), and many other paid and free gay games.



Tired of the same old boring online gay dating sites? Now you can play and chat online in the safe, lively and monitored Fierce Chat Room, which is a great way to meet gay men or women, and maybe even find a love-interest.

You can chat with other players; play fun chat room games like video poker, slots, instant win, blackjack and roulette, either in between playing bingo games or simultaneously, as the games are independent of the bingo software. There are both free and paid options for the instant games.

Get in on the best fun that the internet has to offer and join the gay community online bingo games at Fierce Bingo. Get some of your friends around, organise some vino and canapés, and make a party out of it; you can even enter a team to play in the Team Bingo competition.


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