Delivering a brand for Pride London

In the run-up to World Pride 2012, Pride London asked us to conduct a brand audit and make recommendations on the brand for 2010 and beyond.

We developed the new logo, brand proposition and brand guidelines for the charity and now act as brand guardians. In addition, we advised on the theme for the Pride fortnight in 2010 - 'Paint the Town Ruby Red', to creatively celebrate 40 years of the Gay Liberation Front in the UK.

On an ongoing basis, we advise on marketing and communications strategy to make Pride London bigger and better than ever before.

We're proud to be official brand and marketing business partners to the organisation, now the world's largest free gay pride festival.